* The Lion Brand Yarn Company wins Hitwise US Top 10 Award for the 3rd
quarter of 2007. Lion Brand's website is ranked 9th in the Lifestyle -
Hobbies and Crafts industry.
FOR IMMEDIATE RELEASE / PRURGENT
Manhattan, New York - November 14, 2007 - The Lion Brand Yarn Company
wins Hitwise US Top 10 Award for the 3rd quarter of 2007. Lion Brand's
website is ranked 9th in the Lifestyle - Hobbies and Crafts industry
based on the market share of US visits it has received from July -
September 2007.
The Hitwise US Top 10 Awards Program celebrates the most successful US
websites in 160+ online industries. Hitwise reports on the anonymous
online usage and search behavior of more than 10 million US Internet
users—the largest online sample of its kind—this unique awards program
recognizes excellence in online performance through public popularity.
Lion Brand is the leading producer of home crafting yarns. By working
closely with their customers, their Web site has grown into the single
most visited site on the Internet for the download of free knitting and
crochet patterns. Each issue of Lion's weekly email newsletter is read
by over 850,000 subscribers, making it the single largest publication of
its kind, serving knitting and crochet enthusiasts around the world.
"The receipt of an award like this just confirms our belief that
listening to our customers drives the success of our Web site." said
Lion Brand's CEO David Blumenthal. "Over the past 12 years that we have
been online, the driving force behind the changes and the advancements
we have made to our Web site have all come from customer feedback. A
great deal of the credit for this award should go to our customers. We
want to sincerely thank our customers for making this award possible."
About Lion Brand Yarn Company
Lion Brand Yarn Company, is a 129-year-old entity and is America's
oldest hand knitting yarn brand. Founded in 1878, the company began
operation in New York and has been a leading supplier of quality hand
knitting and crochet yarns ever since. Throughout its history, Lion
Brand Yarn has been at the forefront of yarn trends while consistently
providing its customers with the highest quality product, service and
inspiration.
About Hitwise
Hitwise is the leading online competitive intelligence service. Only
Hitwise provides its 1,200 global clients with daily insights on how
their customers interact with a broad range of competitive websites, and
how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to
Internet measurement. Through relationships with ISPs around the world,
Hitwise’s patented methodology captures the anonymous online usage,
search, and conversion behavior of 25 million Internet users.
Website: http://www.lionbrand.com | 
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