Stratigent, the global web analytics and marketing optimization consulting firm, and OpinionLab, the leader in online Voice of Customer solutions, will jointly present educational webinar which will focus on the integration of attitudinal and behavioral data in order to positively impact key performance indicators (KPIs). FOR IMMEDIATE RELEASE / PRURGENT
Chicago, IL (PR*URGENT) November 26, 2007 – Stratigent, the global web analytics and marketing optimization consulting firm, and OpinionLab, the leader in online Voice of Customer solutions, announced today that they will jointly present a complimentary educational webinar.
The webinar on December 12, 2007 at 2:00 CDT, will focus on the integration of attitudinal and behavioral data in order to positively impact key performance indicators (KPIs). Attendees will observe three key takeaways:
1. Discovering the importance of integrating attitudinal and behavioral data to obtain deeper, actionable insights about online customers.
2. Understanding how to analyze and integrate this data to create a successful program.
3. Learning how to leverage these insights to drive business value. Registration is complementary, open to the public and available now at www.opinionlab.com or www.stratigent.com.
This webinar was developed as an extension of material that OpinionLab and Stratigent jointly presented at the emetrics Marketing Optimization Summit in October in DC. “Due to the positive response and large majority of attendees seeking additional information after the Emetrics event, we thought this webinar would be a great opportunity to cover the subject more in-depth as well as provide access to the material for those who were not able to attend the event” says Bill Bruno, Principal at Stratigent, who co-presented the material with OpinionLab.
In addition, Stratigent and OpinionLab have received demand for this information through engagements with customers in numerous industry verticals where organizations are increasingly seeking more meaningful information regarding their site visitors. Current customer programs have yielded substantial results, including nearly doubling website leads and developing a way to measure and monitor NPS promoters and detractors.
“We’re excited to partner with Stratigent to present this information because organizations can receive business value from the data immediately. Whether our customers are tracking shopping cart conversion, form completion conversion rate, or other KPIs, integration provides them with an unparalled view into online customer behavior.” says Kathy Heldman, CMO of OpinionLab.
About Stratigent: As a global web analytics and online marketing consulting firm, Stratigent, LLC assists clients in gaining a competitive advantage in online marketing through the use of analytics. Stratigent has worked with numerous clients to maximize the value of their web analytics and online marketing initiatives including: Washington Mutual, T. Rowe Price, Peapod, Verizon, Eli Lilly, Hilton Hotels, and State Farm Insurance. Stratigent's unbiased view of the industry is supported by strategic consulting partnerships with all of the leading web analytics vendors including: Google Analytics Omniture, Unica, Visual Sciences and WebTrends which allow Stratigent to offer a unique unbiased view of best practices tailored for the industry's leading technologies. For more information, please visit http://www.stratigent.com
About OpinionLab: OpinionLab is the leading online Voice of the Customer solution provider for website user experience optimization, online advertising, business intelligence and intelligent support. OpinionLab employs a patented methodology to enable customer-centric organizations to engage and support customers at every online touch point and convert customer voice data into timely and actionable business intelligence. OpinionLab solutions help organizations engage their customers and support their brand.
Operating on more than 3000 websites in over 30 languages, OpinionLab’s patented solutions provide a powerful strategic advantage to many of the world’s most prominent web-smart organizations across all industries, from government to retail. Since 1999, OpinionLab has collected, sorted, visualized and analyzed millions of quantitative and qualitative voice of customer data points for its customers. www.opinionlab.com
Website Link: http://www.stratigent.com | 
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