Life coach Hatch, is launching two companion blogs devoted to self-congratulations rather than self-criticisms in the days leading up to the New Year and all the days in between. Kicking things off, 31 Days of Self-Congratulations launches December 31, 2007, asking people to reflect on their improvements over the past year. The Other 334 days picks up on February 1, 2008, promoting positive reflection year-round. FOR IMMEDIATE RELEASE / PRURGENT
Atlanta, GA December 17, 2007 -- Bucking against the New Year trend of self-flagellation, the founder of the life coach program, Hatch, is launching two new blogs promoting positivity through the holiday season and beyond.
“It’s really quite macabre, at best, self-destructive at worst, this tradition of publicly identifying your weaknesses. I mean, why is it necessary to share with Gladys, who works on the 34th floor, the fatal flaw you will fix in the New Year?” Hatch founder, Melissa Grossman muses. “Seriously?!”
31 Days of Self-Congratulation (http://www.freshapproachcoach.com/31congrats) seeks to create positivity by emphasizing positivity. Ever cognizant of the fact that words like “positivity” and “self-awareness” sound cheesy and woo-woo to a lot of people, including herself, Grossman stresses that the 31 Days blog is a place to post self-congratulations about everything from flossing bi-monthly rather than yearly to promoting a plan for world peace. Readers can do so in single posts, daily posts for the duration of the 31 days, or by submitting a list of their 31 self-congratulations.
In an effort to bridge the gap between the bright and shiny New Year enthusiasm and those other lackluster months when it seems just as well to “wait for next year,” Grossman set up The Other 334 Days (http://www.freshapproachcoach.com/334days) as a companion blog for 31 Days of Self-Congratulations. “Many people undertake self-improvements without first gaining awareness, and as a result they struggle to gain their footing, to create some momentum, and ultimately give up what it is they're pursuing,” she explains.
The Other 334 Days blog by design does not focus on how to improve oneself but rather on how to notice what's important and to appreciate what's there. “Awareness clears the steam from the mirror, so that when you see your reflection, you have a profound understanding of who you are and what makes you tick,” Grossman explains. Some sample Topics/Themes are: Inspirationology—the armchair art and science of noticing what keeps you inspired. 31 Days of Aspirations—what kinds of goals are on the burners? And, The November Stress Project—30 Days of noticing the whole shebang of what stresses you out.
With 31 Days of Self-Congratulations and The Other 334 Days, Grossman hopes the only resolution people will make this year is to look forward with realistic optimism rather than shaky, guilt-driven resolve.
Hatch offers one-to-one coaching services via telephone for single women who haven’t met society’s expected milestones (or their mothers’ expectations) and freelancers who moonlight as self-saboteurs. Through their blogs 31 Days of Self-Congratulations and The Other 334 Days, Hatch intends to disarm people everywhere of their self-deprecating ways and equip them instead with the ability to self-appreciate in the days leading up to the New Year and especially all the days in between.
To learn more about Hatch, or the 31 Days of Self-Congratulations and The Other 334 Days blogs, get on the web and visit www.freshapproachcoach.com or get on the horn and call Melissa Grossman at 404.406.7116.
Website Link: http://www.freshapproachcoach.com/31congrats | 
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