MEF MOBILE ENTERTAINMENT FACTORY BECOMES MOBIVENTION

Leading content provider releases name change in mobivention.

FOR IMMEDIATE RELEASE / PRURGENT

Cologne, 7 January 2008 — MEF Mobile Entertainment Factory announces name change to mobivention.

In 2003 MEF Mobile Entertainment Factory GmbH started with the production of ringtones. In the following years the product portfolio has been extended with the new content areas – „graphics & video“ and „games & applications“. We always tried to balance licensing contents from suppliers and in-house production.

2007 shows accelerated growth (approx. 50% compared to last year) and the closing of a significant number of additional license deals. During the year brands like Rachael Hale©, Sad Sam® & HoneyTM, Valerie Tabor Smith©, Karen Dvorak©, Fulanitos® as well as AH-64D ApacheTM and F/A-18 HornetTM from Boeing have been added to the portfolio and successfully introduced to the market.

The company is recognized as the market leader of Themes and NexGen-Wallpaper (wallpaper based on Flash lite and Java) and distributes its contents in 53 countries.

After five successful years we will underpin this realignment with a new corporate name mobivention GmbH which will be immediately effective.

„We are looking forward to continue our successful strategy of the last years and carry on to focus on innovative content types, quality and signing additional international well-known brands.“ said Dr. Hubert Weid, CEO of mobivention.

About mobivention GmbH

mobivention is a leading innovative international content provider in the new world of mobile entertainment. We focus on lcensing and distribution of innovative mobile entertainment contents – from graphics and videos to games and applications, delivering to our customers for distribution to their end users. The clear division of content and technology business enables us to quickly and easily integrate a variety of contents into all different kinds of service platforms – thus constantly adjusting to our customers´ requirements and systems. Our process optimized business model and our up-to-date contents have put us in first rank with our customers world-wide.

mobivention has its own in-house production. In addition to creating its own IP MEF licenses content from well-known brands and produces and distributes mobile content out of it. The target group of our offering are mobile network operators, mobile portals and handset manufacturers. For more information please see: www.mobivention.com.