To reflect a shift within the fitness and wellness industry to a broader lineup of product and service offerings, Physique Transformation has rebranded itself to Transformation, Inc.
FOR IMMEDIATE RELEASE / PRURGENT
RALEIGH, N.C. (January 4, 2008)—Raleigh-based Physique Transformation announces it has rebranded itself to Transformation, Inc. The new brand identity reflects a shift within the fitness and wellness industry toward a broader lineup of product and service offerings. To compliment the brand identity, Transformation’s new Web site is www.transformation-nc.com.
“The new name better reflects a full range of products, services and educational programs to meet the needs of our clients,” says Barry Bragg, president of Transformation. “In both locations in North Raleigh and Brier Creek, our fitness and nutrition programs have always been centered on client wellness, incorporating diet and exercise. Now our brand better represents our commitment to overall health, as well as spiritual and emotional well-being.”
The new Web site (www.transformation-nc.com) includes updated descriptions of the lifestyle, fitness and nutritional programs offered; client success stories; as well as classes and seminars.
Bragg, a certified personal trainer, formed the company in 2002 with the goal of educating individuals to begin thinking and living healthier lives.
About Transformation, Inc.:
Raleigh-based Transformation is committed to enhancing the fitness, wellness and lifestyle of the individual. With locations in Falls River Town Center and inside the Brier Creek location of Anytime Fitness, Transformation offers personal attention that cannot be found in a regular gym and programs customized for individual needs. Transformation offers lifestyle and fitness training programs, nutritional healing programs and health education classes. For more information, visit www.transformation-nc.com.
Media Contact:
Brian Van Norman
919-232-5008
brian[@]articulon.com | 
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