Announces the launch of India’s Leading Knowledge portal created on IBM Software, Systems and Services
FOR IMMEDIATE RELEASE / PRURGENT
New Delhi – 20 February 2008—MBD Alchemie, a venture of the Rs. 1000 crore MBD Group and India’s largest online educational academy announced today a premium partnership with IBM, to provide software, systems and services to manage the MBD Alchemie e-learning portal. Through this partnership, MBD Alchemie and IBM will work together to create a world-class knowledge portal using IBM technology for students, parents, teachers, institutions, government and corporates to access high quality educational content. The portal will provide highly granulated content that will enable the learner to surf and cross-reference with a pool of resources, topics and subjects.
MBD Alchemie is a pioneer project on e-learning in India and endeavours to become India’s mass education offering through dissemination of high quality standardized content across the country. After establishing itself as an e-education portal, MBD Alchemie is now spreading its wings and establishing itself as the complete content services provider. In the education space, MBD Alchemie has an established lineage and an extensive catalogue of content on the national and state level covering almost every Indian language.
“MBD Group has, ever since its beginning, believed that quality is the foundation on which strong organisations can be built. The focus on quality is paramount in all our ventures”, says Mr. A.K.Malhotra, CMD, MBD Group.
Our aim is to create a definitive Knowledge portal which not only has world class content but also stands out for its functionality in terms of user interface, navigation, high-level of interactivity and provides the user with a unique experience. For MBD Alchemie it is a great honour to be associated with IBM and we are hopeful that it just the beginning of a great partnership” says Ms. Monica Malhotra Kandhari, Sr. Director, MBD Group.
This portal will provide life long self-based learning to the students enabling them to take tests and also to the teachers to provide content and training to the students. It will help parents to gather reports of their wards performance along with the facility to discuss with their mentors areas if improvement. The portal is designed for institutions and authors to collaborate to put the best content and an infrastructure to track every student’s performance. It also provides different stake holders the ability to get their employees certified in different vocations
“By providing MBD Alchemie with our breadth of products and services we are further proving our commitment to the education sector in India and providing them with a competitive edge that will help them continue as the leader in the e-learning space in India,” said Mr. Ramesh Narasimhan, Director – General Business, IBM India/South Asia. “We look forward to working with MBD Alchemie to build an educational ecosystem for millions of students and provide them with quality content to build a better eco-system.”
In the future, MBD Alchemie is looking move forward with new initiatives that entail creating customised products and consulting services targeted at well defined business verticals such as Content Business, Technology in Education, Teacher Training Modules, Campus Solutions, Retail & Technology Services. With this, MBD Alchemie will be graduating from being a product company to a services company.
MBD is making investments to create a state of the art data centre that will be on IBM Technology. In Due course MBD will host its applications on this data centre. The portal will run on IBM middleware. Soon, IBM will extend facilities to MBD Alchemie for hosting this portal on of IBM’s data centres also. This will ensure a global reach to MBD Alchemie. IBM & MBD Alchemie will jointly market the offerings to the student community.
E-learning is the wave of the future in the delivery of content. According to IDC forecasts, the e-learning market, which was about $7 billion in 2004, is likely to witness an exponential growth and touch the $28 billion mark by 2008.
About MBD Alchemie
MBD Alchemie is an online educational academy from the Rs. 1000 crore MBD Group, which also boasts of India’s largest publishing house with over 4 decades of experience in publishing a repertoire of books in English and various Indian languages. MBD Group’s publishing business includes books targeted at primary, middle and senior secondary school level, college level, reference books as well as medical, engineering and entrance books. MBD publishes books for all classes, all boards and all languages in India.
MBD Alchemie brings standardized quality education to the students, which is anytime, anywhere and at the students’ own pace at a cost that provides excellent value for money.
About IBM
For information about IBM, visit www.ibm.com.
For more information, please contact:
Sunil Kumar Singh / Arup Jyoti Gogoi
Finesse PR
+91 11 43056200 (30 lines) / sunil@finessepr.com / arupjyoti@finessepr.com
Website: http://www.finessepr.com | 
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