Magicalia, home of the leading cycling websites, bikemagic.com and roadcyclinguk.com are pleased to announce the launch of SHIFT magazine.
 FOR IMMEDIATE RELEASE / PRURGENT
SHIFT is a different kind of bike magazine, where bikes and riders aren’t pigeonholed, or put in sub-genres or tribes. The new quarterly magazine covers mountain, road, ‘cross and track bikes – basically anything on two wheels that you can have fun with.
Plenty of magazines cover pro racing, so Magicalia felt that they needed to add to this. Instead they have opted to allow people to celebrate their own riding experiences, rather than other peoples’. SHIFT is aimed at people who like to ride for the sake of riding, maybe pushing their own limits but always with the sheer joy of bikes at the heart of it. Also, you won’t find news or endless bike tests – Magicalia have already got great websites to cover these areas.
SHIFT brings together in-depth features, glorious photos and a handy portable format that needs no batteries. The magazine includes dream destinations, bike reviews, industry insiders, editor opinions and the latest products.
SHIFT will be launched on Thursday 29th May and will be exclusively sold through www.myhobbystore.com priced at £5.99.
About Magicalia
Magicalia is a cross-media publishing company, with an integrated portfolio of community websites, e-commerce operations, specialist magazines and events. Magicalia operates in special interest sports, hobby and leisure sectors, ranging from golf, cycling and photography to modelling, gardening and parenting. Magicalia operates 20 community websites, with an active launch programme, and publishes 15 market leading consumer magazines. It also operates successful events in its specialist sectors. Magicalia’s e-commerce business, operating over 40 e-commerce websites for retailers in Magicalia’s sectors, integrates each retailer’s catalogue into Magicalia’s relevant community website.
Website Link: http://www.magicalia.com | 
Digg it
