Selectabase, a leading independent direct marketing company, has launched a new package of services to help smaller charities benefit from more effective fundraising through direct marketing.  FOR IMMEDIATE RELEASE / PRURGENT
The range of easy to use and affordable of data cleansing and list rental services from Selectabase are intended to help charities improve the targeting and effectiveness of their fund raising activities through mailings and telemarketing.
About a third of charity mailings are thrown straight into the bin according to Nielsen Media Research, yet the charity sector is the third-highest spender on direct mail with spend accounting for almost three quarters of charities' marketing budgets.
The range of services on offer includes 1check and Easycheck low cost list cleaning services to help make sure charities’ existing databases are as accurate and up date as possible.
In addition Selectabase have identified a set of their proven consumer lists which can be used by charities to target and mail new donors based on their interests, lifestyle, age, income and even what types of charities and causes they are likely to support.
The launch of the new package of services by Selectabase comes at a time when smaller charities are facing a unique set of challenges.
The worsening economic situation means that many charities are finding it increasingly difficult to maintain previous levels of giving by regular donors. Therefore charities have to identify potential new donors and target them in a cost effective way, typically using direct marketing.
However charities are also under increasing pressure to operate as efficiently as possible in order to meet their charitable obligations, and make the best use of limited resources. Demonstrating a commitment to reducing wastage and operating as efficiently as possible can even help charities to win new donors in an increasingly competitive fundraising environment. One key area of reducing wastage is through better targeted mailing campaigns to more targeted lists or more accurate internal databases.
Internal list accuracy is an area which charities have often neglected in the past. Evidence from various industry sources shows that charities are one of the worst offending sectors for not cleaning data against the main suppression files such as the Telephone preference Service, Mailing Preference Service and Bereavement Register before mailing or phoning previous and potential donors.
These challenges are amplified for smaller charities, which represent the vast majority of UK non profit activity – less than 1 per cent of charities account for almost half of all fundraising.
Smaller charities are less likely to have full time professionals in charge of their donor lists, databases and fundraising campaigns, and can’t usually justify engaging the services of larger specialist consultancies, so they need to lean on the skills and experience of independent list providers such as Selectabase.
This is another reason why Selectabase have decided to specifically target the smaller charities sector, as Steve Sellwood, MD of Selectabase explained: “Our customer service team are highly experienced in helping small businesses use direct marketing lists more effectively and this has very much been the strategy of our business for several years, so it’s a natural step for us to go from working with small businesses to smaller charities, helping them apply the same principles of effective direct marketing to their fund raising.”
More information about the range of products and services specifically available to charities can be contained by calling Selectabase on 01304 382211 or by visiting http://www.selectabase.co.uk/ppc/charity.aspx.
Website: http://www.selectabase.co.uk/ppc/charity.aspx | 
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