Classic Hollywood horror approach "scares" patients into visiting Los Angeles dental practice after darkness falls.
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"They Floss By Night", "Bite Of The Living Dead" and "Creature From The Plaque Lagoon" are amongst the movie posters created by AdVille Advertising Agency for Dr. Patty Ross and her evening Brentwood dental practice.
Renowned for her innovative work in the fields of cosmetic and restorative dentistry, she also pioneered late-night hours in order to cater to people who work during the day. The artful poster campaign resonates with her clientele - which includes many celebrities and Hollywood power-brokers - who also appreciate the convenience of being able to visit outside of regular daytime hours.
A boutique agency founded by Madison Avenue veteran David Samson and British-born designer Martin Archer, AdVille specializes in offbeat campaigns for those clients who want to create buzz, outflanking their competitors not in terms of sheer dollars, but with market savvy and media innovation.
"We don't believe in hiding our work behind a lot of fancy ad-speak," says David Samson. "Our approach is very simple. We put all our creative work, every single ad we've ever done, right on our website. So that potential clients know exactly where we're coming from - and what they're getting themselves into - the instant they visit us."
Elaborating on this point, Martin Archer adds that many ad agencies seem to have adopted the same pretentious lingo to describe themselves. "How many times have I seen worn-out phrases like Client-Centric, Cross-Platform, Customer-Focused, Results-Obsessed, Breakthrough-Branding or Out-Of-The-Box-Thinking being tossed about by our competition? I say cut-to-the-chase already. Don't keep saying what you're going to do - just show me what you've done or shut up!"
AdVille has been actively involved in the advertising arena since 2005 and has successfully developed strong relationships with graphic design, web site development, media sales, market research, consulting and communications organizations. Its extensive client list includes national firms as well as emerging businesses. The agency's creative perspective is expressed by the watchwords: Love Your Advertising!
Website: http://www.adville.com | 
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