Honolulu: Central Pacific Bank announced new advertising and PR contracts with Matsumoto & Clapperton Advertising and Hastings & Pleadwell: A Communication Company.
FOR IMMEDIATE RELEASE / PRURGENT
(Honolulu, HI—Sept. 3, 2008)—Central Pacific Bank announced new advertising and public relations contracts with Matsumoto & Clapperton Advertising and Hastings & Pleadwell: A Communication Company.
“The decision came after a rigorous review of more than a dozen companies,” said Andrew Rosen, Central Pacific Bank’s senior vice president and chief marketing officer. “The two firms demonstrated they understand the Bank’s rich history and how it relates to our future.”
Ed Clapperton, president of Matsumoto & Clapperton, said they are looking forward to working with Central Pacific Bank.
“Central Pacific Bank has great products, superior service and a powerful brand promise,” said Clapperton. “We intend to make more banking customers in Hawaii aware of that.”
Matsumoto & Clapperton clients include C.S. Wo, Waikiki Beach Walk, Ala Moana Hotel, The Wyland Waikiki, 15 Craigside and Arcadia retirement communities.
“Central Pacific Bank has a compelling story that inspired our staff,” said Barbra Pleadwell, partner with Hastings & Pleadwell. “With few assets, a group of Nisei veterans came together a few years before statehood to create a community bank focused on Hawai‘i residents.”
Hastings & Pleadwell represents, among others, ALTRES Staffing & HR, Puna Geothermal Venture, First Wind, Coalition for a Tobacco-Free Hawai‘i, Drs. Tyrie Lee Jenkins and Carlos Omphroy and Mary Begier Realty.
Craig Matsumoto and Ed Clapperton founded the ad agency in 2000. Barbara Hastings and Barbra Pleadwell founded H&P in 1996. Both companies have received significant industry recognition in recent years—MCA from Hawaii Advertising Federation’s Pele Awards and Hastings & Pleadwell from the International Association of Business Communicators’ Ilima Awards and Public Relations Society of America’s Koa Anvil Awards.
Central Pacific Financial Corp. is one of the largest financial institutions in Hawaii with more than $5.0 billion in assets. Central Pacific Bank, its primary subsidiary, operates 39 branches statewide, including four supermarket branches and more than 90 ATMs. For additional information, please visit our Web site at www.centralpacificbank.com.
Media Note: Photos of MCA and H&P attached to this email message.
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Website: http://hastingsandpleadwell.com | 
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