Sore throat season has started and the Pasch Consulting Group is launching a national Internet marketing campaign to educate consumers on the soothing relief offered by Throat Coolers; 100% drug-free ice pops. PCG kicked off their Internet ad campaign with buy one, get one free coupons.  FOR IMMEDIATE RELEASE / PRURGENT
The Pasch Consulting Group (PCG) has been awarded the Internet marketing contract for Throat Cooler; 100% drug-free ice pops manufactured by Integrated Beverage Group *(IBG). Throat Cooler is enriched with Vitamin C and honey and comes in a refreshing ice pop that provides soothing relief for dry and scratchy throats. The product is distributed nationally through major grocery and pharmacy chains. IBG has selected PCG to kick off their Internet marketing campaign which will include Internet based coupons and consumer product information.
Throat Cooler’s timing could not be better. Consumers are wary of over medicating themselves and their family with over-the-counter cold products. In some cases, just a temporary change of season or change in weather can create an annoying dry throat. The Throat Cooler product, when stocked in a family freezer, can provide convenient every day soothing relief with Honey and Vitamin C.
To start the Throat Cooler digital marketing campaign, PCG has updated the Throat Cooler website to provide consumers with money saving coupons. Coupons are available at http://www.throatcooler.com. The Pasch Consulting Group will also be negotiating a contract with Coupons.com to provide national distribution of money savings coupons for Throat Cooler products via their 2,600 affiliate websites. The Internet marketing campaign will also be followed by a national offline coupon campaign in select US markets.
In October, the Pasch Consulting Group will also launch digital marketing campaigns for PowerICE (http://www.powerice.net) and Skinny Dippers (http://www.skinnydippersdiet.com). PowerICE has the endorsements of dozens of major athletes including Ken Griffey Jr. who was featured in their national TV campaign. PowerICE delivers electrolytes and fuel to keep athletes refreshed and competitive during sports competition.
Throat Cooler is available at fine retailers and drug stores including CVS, Rite Aid, Duane Reade, Longs, Albertson’s, Bartell Drugs, Big Y, Bi-Lo, Brookshire Brothers, Brookshire Grocery, Cost Cutters, Costco, Drug Fair, Giant Eagle, Hannaford, Harmon, HEB, Kinney Drug, King Kullen, Meijer, P&C Foods, Pathmark, Price Chopper, Raley’s, Roundy’s, SaveMart, ShopKo, ShopRite, and Weis Markets.
About Pasch Consulting Group
The Pasch Consulting Group is a leader in digital marketing, internet optimization and lead generation strategies. Their Internet Marketing Strategies have been extremely successful for a wide range of businesses and industries. Their ability to achieve client goals both regionally and nationally has made them one of the fastest growing companies for search engine optimization (SEO) and Internet marketing in the United States.
Pasch Consulting Group
2711 Centerville Road, Suite 300
Wilmington DE, 19808
http://www.paschconsulting.com
732-842-4720
*Integrated Beverage Group can be contacted by visiting their website at www.ibgltd.com
Website Link: http://www.paschconsulting.com | 
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