A popular public speaker and business coach has released a new ebook, "Beyond Muzak: Designing A Compelling 30 Second Intro", which helps business owners and entrepreneurs quickly and compellingly communicate their strengths and talents to potential clients.
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The Elevator Pitch, Your 30 Second Commercial...whatever you call it, you have a VERY short window of time to make a good first impression on a potential customer or employer.
And most people make some basic mistakes that sabotage any chance they have of impressing the recipient of their pitch.
Cristina Favreau, a dynamic public speaker and business coach, used to make all of those mistakes - and she spent months pitching to prospects with no results. But she learned from her mistakes, refined her approach - and immediately began getting clients and callbacks.
“When I started my business and going to local networking events, I made the typical 30-second intro mistakes. Basically, I just said what I had to say and couldn't wait for my 30 seconds to be over with,” Favreau said. “After a few months of getting absolutely no response to my networking efforts, I realized I had to change my approach. I realized that I had to stop talking about myself and make my intro about people in my audience. As soon as I started engaging them and making my intro all about the other person, things started to change for the better and I was quickly perceived as a valuable resource in my networking community.”
Favreau began giving free teleclasses to educate others how to quickly give a pitch which summons up the answers to the question “What do you do? And why should I hire you?”, to rave reviews. However, she soon realized that she could only pack so much information into a one hour seminar, and she had a lot more useful information to share.
Now, she’s taken the information from the telesminar, added numerous bonuses, and made them available to everyone, at http://www.30secondintro.com
“Beyond Muzak, Designing A Compelling 30 Second Intro” is geared towards solo service professionals, coaches, consultants, virtual assistants, and any other business owner who wants to be able to quickly and effectively deliver a powerful personal testimonial about their services or products.
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