Position2 will present a free Webcast on ‘How to Achieve Continuous Growth in a Flat Market’ on June 30, 2009 at 1pm Pacific Time.
FOR IMMEDIATE RELEASE / PRURGENT
The Webcast, which announces Position2’s new suite of Integrated Search & Social Media solutions, will focus on leveraging these solutions to achieve improved performance of online marketing programs.
Position2’s suite of solutions uses a proprietary blend of technologies and processes called Surround and Intent Marketing (SIM). The SIM suite maximizes customer response through a data-driven understanding of online behavior that predicts intent, and drives action through a dynamic combination of search and social media marketing.
It enables online marketers to connect with customers at every stage of the buying process, and deliver relevant messaging at each stage. This results in substantially improved performance than traditional channels alone.
Forrester’s recent survey notes that, despite the drop in marketing budgets, 53% of interactive marketers are increasing spend on social marketing. The report's author and Forrester analyst, Jeremiah Owyang, writes, "Even though the budgets are small and growing, we recommend to our clients, in order to be successful, not to approach social media marketing as experimental, but to put the right roles, process, and measurement capabilities in place to be effective."
Commenting on this trend, Parikh says, “Buyers research using search and social media. A recent study indicated that 80% of the time, decision makers found the vendor rather than the other way around. Information gained from search now is more influential than trade shows, trade publications, and even advice from paid consultants.”
A recent Nielsen survey of online users' habits found that 67% of all users were logging on to social network and blogging sites. This is good news for marketers who are looking for inexpensive marketing and the opportunity to benefit from cost-effective word-of-mouth.
Interactive marketing programs thrive in a recession as they are fueled by measurable results. Advertising campaigns often run into millions of dollars. Comparatively, online communities, discussion forums and organic searches cost next to nothing.
For additional information on how to achieve continuous growth in a flat market, contact Position2 at 800-725-5507 or visit www.position2.com.
About Position2
Position2 is a leading Search & Social Media marketing firm that delivers continuous growth for its customers through the proprietary ‘Surround & Intent Marketing’ methodology. The company's adaptive search technology solution is customizable to evolving marketing needs, and delivers integrated search and social media marketing that engages prospects at multiple touch-points in the online environment. This results in measurably improved marketing performance.
Founded in 2005, Position2 is backed by Accel Partners and headquartered in Silicon Valley with offices in Asia. Our customers range from venture-backed start-ups to Fortune 500 companies.
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