PR New York agencies lead the way in harnessing new media

Social Media Transforming Business-to-Business Public Relations

FOR IMMEDIATE RELEASE

The PR New York scene, and perhaps the world at large, is rapidly changing as a result of the rush to embrace social media, particularly among companies and clients that do business directly with consumers. However, Public Relations firms in New York and elsewhere are harnessing the power of social media for business-to-business campaigns as well and we are helping lead the way.

Social Media is just beginning to hit B2B PR and new ways to exploit its power and reach are becoming daily occurrences.

How did we get to this point?

First, the traditional media, particularly the print media, are becoming dinosaurs (and we all know what happened to them). Much of the print world has been re-born online. This presents quite a few new challenges for public relations New York firms and others as we rely heavily on the media to help communicate our clients’ messages and, as our world shrinks, we need to develop new ways of reaching our clients audiences.

Social media is being embraced by the PR New York scene and others because it facilitates the ultimate in targeted communications, particularly important for B2B clients. The online community really consists of bands of people with passionate interests – from personal finance to sports and everything in between. Chances are quite good that there is a target-rich environment online waiting to be tapped into.

Harnessing the social media for B2B communications is efficient – rather than go from cocktail party to cocktail party, you can reach the media and other influentials through Twitter, LinkedIn, Facebook and countless blogs.

Additionally, chances are that breaking news will hit online before it reaches the mainstream media. Monitoring breaking news will give you the opportunity to prepare to launch your clients’ expert commentators for interviews with the media.

The PR New York world has witnessed an explosion in the number of agencies devoted to digital communications. It has been our belief that social media is another weapon in the public relations arsenal. As a B2B specialist firm, we routinely incorporate a social media component in all of our clients’ programs.