Birla Sun Life Mutual Fund declares dividends

Birla Sun Life Mutual Fund declares dividends in multiple equity funds

FOR IMMEDIATE RELEASE / PRURGENT

Mumbai, 12th October 2009: Birla Sun Life Mutual Fund has announced dividend in four schemes – three equity and one balanced fund.

It has announced a dividend of 50% (Rs 5.0 per unit on Face Value of Rs 10), under the dividend option of Birla Sun Life Equity Fund, An Open ended Growth Scheme with the objective of long-term growth of capital, through a portfolio with a target allocation of 90% equity and 10% debt and money market securities

It has announced a dividend of 15% (Rs 1.5 per unit on Face Value of Rs 10), under the dividend option of Birla Sun Life Top 100 Fund, An Open ended Growth Scheme which seeks to provide medium to long-term capital appreciation, by investing predominantly in a diversified portfolio of equity and equity related securities of top 100 companies as measured by market capitalization.

A dividend of 5.80% (Rs .58 per unit on Face Value of Rs 10), has been announced under the dividend option of Birla Sun Life Dividend Yield Plus, An Open ended Growth Scheme with the objective to provide capital growth and income by investing primarily in a well diversified portfolio of dividend paying companies that have a relatively high dividend yield.

Birla Sun Life Mutual Fund has also announced a dividend of 70% (Rs 7.0 per unit on Face Value of Rs 10), under the dividend option of Birla Sun Life ‘95 Fund, An Open ended Balanced Scheme with the objective of long-term growth of capital and current income, through a portfolio of equity and fixed income securities.

The record date for the above dividends is October 15, 2009. All investors registered in the dividend plan of these schemes as on record date will receive these dividends.

The NAV as on October 8, 2009 under the dividend plan of Birla Sun Equity Fund, Birla Sun Life Top 100 Fund, Birla Sun Life Dividend Yield Plus and Birla Sun Life’95 Fund were 74.19, 15.80, 13.40 & 113.07 respectively,

Birla Sun Life Asset Management Company: Established in 1994, Birla Sun Life Asset Management Company (BSLAMC) is a joint venture between Aditya Birla Group, a well known and trusted name globally amongst Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada. BSLAMC is amongst the top 5 asset management companies in India with an average asset under management of Rs 63,056 crores as on September 30, 2009. An impressive mix of reach through 115 branches, full range of product offerings across equity, debt, balanced & structured asset classes and strong investment performance has helped the Company enjoy trust of over 2.2 Million investors. Known for its consistent performance, BSLAMC has received recognition from various institutes of international repute like the CRISIL, Asian investor Magazine, The Asset Magazine ICRA and Lipper. It is the only fund house in India to have won the coveted “Mutual Fund House of the Year” from CNBC TV 18 Crisil twice in a row.

About Aditya Birla Group : A US $29.2 billion corporation, the Aditya Birla Group is in the league of Fortune 500 worldwide. It is anchored by an extraordinary force of 100,000 employees, belonging to 25 different nationalities. The group operates in 25 countries across six continents – truly India's first multinational corporation. Aditya Birla Group through Aditya Birla Financial Services Group (ABFSG), has a strong presence across various financial services verticals that include life insurance, fund management, distribution & wealth management, securities based lending, insurance broking, private equity and retail broking. In FY 2008-09, the consolidated revenues of ABFSG from these businesses crossed Rs. 4763 crores, registering a growth rate of 36%.

About Sun Life Financial Inc.: Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide. As of December 31, 2008, the Sun Life Financial group of companies had total assets under management of $381 billion globally.

For more details contact : Nishant Gehlot – 9702700333 - nishantgehlotbirlasunlife.com

The above dividend is proposed and shall be paid to unitholders whose names appear in the Register of Unitholders under the dividend option of the above schemes & subject to availability of distributable surplus on the record date. Past performance is no guarantee of future results.