Chrysler Dealers discuss Marchionne's Five-Year plan and share their predictions on the DealershipForum website. FOR IMMEDIATE RELEASE
On November 4th Chrysler's CEO, Sergio Marchionne, will release his Five-Year plan and share details of how he'll resurrect the car maker. For the past several weeks, many Chrysler dealers have been discussing Marchionne's plans on the DealershipForum website and making their own predictions on what changes will be forthcoming at Chrysler.
Chrysler has shared very little information with their dealers regarding future product plans since emerging from Chapter 11 bankruptcy. This communication style is in stark contrast to what the dealers experienced when Chrysler was owned by Cerberus and they could rely on regular conference calls with Jim Press and his management team.
This lack of communication has resulted in a series of unanswered questions which have been discussed on DealershipForum:
- What's the future for the Dodge car line and the Dodge Viper?
- Will all Chrysler dealers be able to sell the Fiat 500 when it arrives?
- Who will sell the Alfa Romeo vehicles and how many dealers will there be in the U.S.?
- How is Chrysler going to regain market share in the next 12 - 18 months?
- Will Chrysler eventually replace GMAC with their own Captive Finance Company?
- What are Chrysler's plans regarding selling MOPAR parts on the Internet and who will set the price and margin?
While many dealers are optimistic about Chrysler's future, a current poll suggests that Mr. Marchionne will need a convincing presentation to overcome some of his critics.
To the extent the poll is non-scientific and the sample size is very small the results are most likely not reflective of the attitude of most Chrysler dealers. That said, the skepticism expressed by some DealershipForum members illustrates the damage that was done to factory/dealer relations as a result of the 789 dealer terminations.
DealershipForum will be closely following Mr. Marchionne's presentation and Chrysler dealers and their employees are invited to join the forum and share their assessment of Chrysler's Five-Year plan.
About DealershipForum:
DealershipForum was developed for Dealer Principals and their employees to share thoughts and ideas with others throughout the country. Membership is free and allows access to hidden sections of the forum that are not viewable to non-members.
For more information, please visit the website at www.DealershipForum.com or use Google and search for "Dealership Forum"
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