RDNY.com had saved New Yorkers thousands of dollars finding their apartments over the past 15 years, longer than any other Apartment Information Vendor in NYC. FOR IMMEDIATE RELEASE / PRURGENT
NEW YORK, NY (1/18/10) RDNY.com, New York’s largest No Broker Fee, Apartment Information Vendor (AIV) is now in its 15th year of business. This is quit an achievement for the two guys who were very early pioneers marketing apartment rental listings over the internet when most people were not connected to the web, if they were, they had to use modems, and those diskettes from AOL to get on the web.
“When we started, there was only html and a tiny bit of javascript to work with.” said Larry Rosenberg, the President of RDNY.com’s parent company, Apartments Illustrated, Inc. His partner, Ralph Barocas, Vice President and Head of Operations, immediately chimed in, “When we spoke with potential renters, they always said the same thing; “What! You think I can find a great apartment by going on the internet?””
Now, almost 15 years later, that’s exactly what more and more renters do each day. The vision of Rosenberg and Barocas has been borne out by the advances in internet technologies and the advent of constantly connected broadband users.
RDNY.com has grown tremendously. It is perennially in the top ten organic listings on Google whenever a search is done to find information on apartment rentals in New York City. The Owners attribute their success to keeping their eye on a distinct target; covering New York City apartment rental listings with more useful information for renters than any other company. “We are not looking to have a tiny presence in 150 marketplaces. We want to be the top ‘no broker fee’ rental company in the nation’s largest rental market; New York City”, said Barocas.
Rosenberg said that 2010 was off to a great start. “The Great Recession has proved to be the burial ground of dozens of startups hoping to get a toehold in the NYC rental market. A lot of computer geeks think apartment rental sites are all about fancy technology.
It’s not. Sure, you have to be constantly refining your online user experience. But the rental marketplace is all about your connections with landlords and your access to listings in hard-to-get smaller, mid-block buildings.” Barocas can reel off the stats, “We work with over 4,000 landlords and owners. We list over 4,000 vacant apartments at this time. Every day we see several hundred new renters visiting our site and searching our listings”.
2010 is shaping up to be the ‘sweet spot’ for the company. It’s time when a start-up gives way to the confidence and maturity of having been in business 15 years, having solidified relationships with landlords all over the city, and knowing that over 25,000 renters have saved many, many thousands of dollars in broker commissions.
RDNY.com was founded in 1995 to provide apartment searchers with a practical and cost-effective alternative to using a broker. All of the apartments within its inventory are guaranteed 100% no broker fee. The site also offers a range of articles, comprehensive FAQs, and neighborhood information that collectively make it a one-stop-shop for finding an apartment.
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For more information about RDNY.com, please contact Laurence Rosenberg at 212-807-1414 Ext. 202 or e-mail at LRosenberg RDNY.com
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