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Two-Thirds of Liverpool fans think January spending is a necessity.

2010-11-22 Print

In a poll of 1,500 Liverpool fans that was recently run on it seems that the majority of Liverpool supporters would like to see money spent in January


Premier League giants Liverpool have been struggling of late, but they seem to be making great strides off the pitch. Former owners Tom Hicks and George Gillett have been replaced by NESV that is headed by John W Henry and now some stability has been achieved in the boardroom. The next task that the Reds face is to improve performances and results on the pitch so that the Anfield faithful can enjoy some more positive times.

As always the key to improving results is to bring in new playing personnel, and this forms one of the initial major decisions that John W Henry has to make. The American owner has to decide whether to back Liverpool manager Roy Hodgson with funds in the January transfer window in order to turn around the Anfield club’s fortunes. His other option is to wait until the summer before overhauling the playing squad, but which option would Liverpool fans rather see happen?

In a poll of 1,500 Liverpool fans that was recently run on it seems that the majority of Liverpool supporters would like to see money spent in January. Of the 1,500 responses, 63% of Liverpool fans felt that Liverpool need to spend ASAP, whereas only 37% thought it would be wise for the Reds to wait until the summer to invest in personnel. Therefore it is fairly clear that Liverpool fans would like to see a significant amount of money spent on transfers in January, and even though this view is not unanimous, is it one that John W Henry will follow himself?

John W Henry has previously stated that “we have work to do and must invest in this club to improve it on the field. Can that be successfully done in January? A number of people I’ve talked with doubt it. Most people seem to think it will be the summer before we can really begin to improve.” This goes directly against what two-thirds of Liverpool fans are thinking, as they want to see the Reds return to their former glories as quickly as possible, but would spending in January be in the best interests of the club long-term?

The January transfer window is a tricky time for Premier League clubs and many owners and managers are wary about splashing the cash. Prices for players are often over-inflated and it is very hard to get a good deal and clubs are not looking to let players go mid-way through the season. However, as far as Liverpool are concerned they need to do all they can to ensure that they finish in the Top Four of the Premiership and don’t miss out on Champions League football for the second year running, and surely this means buying new players.

NESV’s long-term strategy of rebuilding the club has to incorporate Champions League football. To achieve this Liverpool need an influx of players, and although John W Henry is not looking to invest in personnel until the summer, almost two-thirds of visitors to that support Liverpool feel that January investment in players is essential.


Poll of 1500 Liverpool fans:

Would Liverpool be wise to wait until the summer to invest in personnel?

Not at all – we need to spend ASAP: 63%
Definitely: 37%


About Snack Media

SNACK Media was formed by Niall Coen and Sarah Kennedy in 2007. It operates a stable of 15 sports-focused websites, including,, and and reaches 2.5 million fans every month. Blogs and club-based podcasts are the key engine of its traffic, with the company also running a content division, creating hundreds of search-engine optimised articles for a variety of companies.

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