This project aims to plant trees in New York City in order to help bring the high summer temperatures down and make New York less of a “heat island”.
FOR IMMEDIATE RELEASE / PRURGENT
Online Votes Can Help Bring Trees to the New York City Area
New York, NY, April 2, 2012 - Growing a little goodness was never so easy.This Earth Month, New York City residents can help turn over a new leaf for a local environmental project with the simple click of a mouse. Through its 2012 Plant a Tree program, Odwalla is donating $10,000 to worthy organizations, and Environment Action Association’s Escape the Urban Heat Island is in the running for one of the grants.
2012 marks the fifth consecutive year Odwalla has made tree donations based on votes made by fans on the Plant a Tree program website. Over the past four years, the nourishing beverage and food bar company has provided $450,000 worth of trees to America’s state parks.The program has been updated this year to allow selected organizations to compete for $10,000 tree-planting project grants.
During April and May, visitors to the Plant a Tree website can support “Escape the Heat Island” by simply logging on and clicking on the project’s section. No contribution is required. The 10 organizations with the most votes by May 30 will receive $10,000 each to provide a tree planting for their organization.If selected, the Environment Action Association will use the funds to plant trees in NYC. The species of trees donated will vary by region and will be planted in fall 2012.
“The Odwalla Plant a Tree program is very important to our efforts to raise public awareness to increase the air quality by planting more trees in New York City,” said Soo Greenstein, Manager of the Environment Action Association. “We hope all New York City residents go to the website to ensure the success of our local project, which is sure to benefit local residents for many generations to come.”
Since its inception in 2008, the Plant a Tree program has been one of many ways Odwalla supports the environment. Other efforts include the transition of all single-serve 12oz bottles to PlantBottle™ packaging, which is 100 percent recyclable and made from up to 100 percent plant-based materials, and the installation of fuel cell technology at its Dinuba, Calif. packaging facility, which reduces the plant’s carbon footprint.
Please vote for EAA! https://cocacola.promo.eprize.com/odwallapat/gallery.html#