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New custom apps give Edible Arrangements® franchisees power to manage stores via smart phones

2012-06-27 Print
 

From Bytes To Bites

FOR IMMEDIATE RELEASE

WALLINGFORD, Conn., June 27, 2012 – Edible Arrangements franchisees will soon be able to closely manage their stores from a smart phone thanks to two new custom apps developed by sister company Netsolace, Inc.

Fransupport Mobile, more than a year-and-a-half in development, will be available in July and is designed to provide franchisees with the means to monitor their locations direct from their iPhone, Android or other compatible smart phone.

A second app, FranView®, will allow franchisees to communicate interactively with the franchise support staff on marketing and operations-related subjects.

Edible Arrangements founder and CEO Tariq Farid, who also founded the software company that created the apps, says the new programs are especially important to meet the changing needs of today’s franchisees.

“With more and more of our franchisees opening multiple locations, it was important to provide them with a way to keep up with each location remotely and in real time,” said Farid. “We already had the technology in place for franchisees to manage their stores from a computer. But in many cases, our franchisees are using their smart phones as their office and it was critical that we provide them with software designed specifically to meet this need.”

By creating the software in-house, the Edible Arrangements team was able to customize the Fransupport Mobile app specifically for the needs of its franchise network. The capabilities go far beyond tracking of sales, available from traditional over-the-counter programs. Franchisees can now easily manage staff hours, monitor order status, inventory and much more.

The enhanced capabilities of FranView, provide an interactive means by which field business leaders can assist franchisees in all areas of operations and marketing as needed.

In addition, Edible Arrangements management will also be able to use FranView to evaluate ways to improve efficiencies of the support team.

“We realized that the old model of support based on store visits, phone calls, paper and e-mail was not taking full advantage of technology,” said Farid. “Now franchisees have the capability to work together more interactively with their support team to improve store performance.”

MORE

Edible Arrangements New Apps - Page 2

Farid says the launch of the two apps, along with the recent introduction of a consumer app designed to simplify product browsing and ordering, is just another step in the company’s total commitment to franchisees and customers.

“The great thing about producing these apps ourselves is that we can quickly modify or even add features based on how they are being used or advances in the technology,” said Farid. “We want our franchisees and our support staff to take full advantage of today’s technology.”

About Edible Arrangements
With over 1100 locations open or under development worldwide, Edible Arrangements International, LLC. is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. Edible Arrangements stores are located in the United States, Canada, Puerto Rico, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Italy, Turkey, Hong Kong, Jordan, Oman, India and China. The company has been recognized as an industry leader since its inception, including ranking first in its category in Entrepreneur Magazine’s annual “Franchise 500” for the past five years and also placing in Entrepreneur’s top 40 of “Fastest Growing Franchises” and “America’s Top Global Franchises.” A winner of the ICSC’s “Hot Retailer Award,” the company has ranked in Inc. Magazine’s top 5,000 fastest growing privately-held companies for seven consecutive years, ranked ninth on Forbes “2011 Top Franchises to Start for the Money” and was named one of Inc’s “10 Promising Franchises for 2011.” Edible Arrangements also was named one of the Top 100 internet retailers by Internet Retailer magazine. More information about Edible Arrangements and Edible Arrangements franchise opportunities is available at 1-888-727-4258 or online at www.eafranchise.com.

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Media Contact:
Scott White
BizCom Associates
(214) 458-5751
scottwhitebizcompr.com

 
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