The First Step Towards Offers, Giveaways And Latest News Is Admitting You Love Capriotti’s
FOR IMMEDIATE RELEASE / PRURGENT
LAS VEGAS (January 14, 2013) – Capriotti’s Sandwich Shop unveils their new email club, CAPAddicts™ for sub-craving fanatics that cannot get enough of the restaurant’s award-winning, mouthwatering sandwiches. Fans can sign up for bi-monthly email updates, deals and offers at any Capriotti’s location or online. Just for signing up, sandwich lovers will receive a free upsize from a 9” to a 12” sub of their choice.
Capriotti’s looks to embrace dedicated guests’ fixation with outstanding sandwiches by rewarding fans with free gifts, news, menu additions and even birthday surprises! The first step of a larger loyalty and rewards program, to be rolled out later this year, CAPAddicts™ will give Capriotti’s devotees more of what they love the most. The eClub will offer updates on Capriotti’s and their famous subs like The Bobbie, voted “Greatest Sandwich in America” by thousands of AOL readers and crafted with a mixture of hand-pulled light and dark turkey meat, cranberry sauce, homemade stuffing and touch of mayo on a freshly baked roll, the Capastrami, made with hot pastrami, Swiss cheese, Russian dressing and cole slaw and the hot Cheesesteak with premium grilled steak and melted white American Cheese. CAPAddicts™ will also receive a sneak peak on promotions, exciting happenings and events coming to stores nationally.
“With the success of our local text clubs, we were inspired to offer a systemwide program that will deliver the latest news and deals to our fans in a quick and convenient way,” said Ashley Morris, CEO of Capriotti’s. “We love our CAPAddicts™ and are excited to bring them this great new way to connect and offer them our delicious Capriotti’s subs!”
For more information on CAPAddicts™ and to sign up head to a store nearby or visit www.capriottis.com/addicts. For general information, franchising or catering, please visit www.capriottis.com.
About Capriotti’s Sandwich Company
Founded in 1976, Capriotti’s Sandwich Shop, is an award-winning sandwich shop that remains true to their 36 year tradition of slow-roasting whole, all natural turkeys in-house nightly. Capriotti’s fresh ingredients, homemade subs and unique menu items have won numerous accolades including being named one of the “10 Great Places for a Surprising Sandwich” by USA Today and is a recent winner of “Best of” awards in Delaware, Las Vegas, Dallas, Quad Cities, Eastern Shore and San Diego. Capriotti’s cold, grilled and vegetarian subs, cheese steaks and salads are available at more than 80 company-owned and franchise locations in twelve states across the U.S. including: Arizona, California, Delaware, Florida, Iowa, Maryland, Massachusetts, North Carolina, Pennsylvania, Texas, Wisconsin and Nevada. Their signature sub, Bobbie®, was voted “The Greatest Sandwich in America” by thousands of readers across the country and reported by AOL.com. For more information, visit www.capriottis.com