PR Urgent - Press Release News Wire

Wed, 18 Oct 2017 11:30:36 -0500
2008-01-28 Print

Steinberg Super Bowl Party Preserves Arizona

Super Bowl XLII and Cathedral Rock may be worlds apart but this year, Leigh Steinberg is bringing them together. Using the event as a platform for promoting environmentalism on a global scale, Mr. Steinberg is having a substantial impact on a local area.


Super Bowl XLII and Cathedral Rock may be worlds apart but this year, Leigh Steinberg is bringing them together. The 22nd Annual Leigh Steinberg Super Bowl Party has selected as its beneficiary Valley-based Environmental Fund for Arizona. The Environmental Fund for Arizona is a coalition whose members collectively tackle every environmental issue facing the State including the preservation of its spectacular wild places. Cathedral Rock, located in an unprotected section of the McDowell Sonoran Preserve, is one such place. Located just miles away from Phoenix’s urban core, it is the Sonoran Desert at its best and home to mountain lions, deer, jack rabbits, and gila monsters.

Leigh Steinberg, a noted environmentalist, is using his annual event as a platform to promote environmentalism through sports and showcase sustainable practices and technologies. “Sports provide a powerful forum to shape public awareness and attitudes toward the threat of global warming and the need for sustainable behaviors,” said Steinberg. “Athletes are powerful role models and green franchises and the facilities they play in can serve as powerful teaching tools to raise public awareness.”

This first-of-its kind Super Bowl event will be fully sustainable and held at the Desert Botanical Gardens – a Salt River Project (SRP) EarthWise Energy customer, which is a 100% green energy facility. As the beneficiary, the Environmental Fund for Arizona will showcase its work and Arizona natural wonders through fine art, native wildlife, green energy displays, and local foods and products.

Volunteers from Arizona’s wildlife rehabilitators Liberty Wildlife, Wild At Heart, and Southwest Wildlife will be on hand with native wildlife giving party guests the opportunity to meet Arizona’s non-human residents. SRP will display solar panels like those powering the Desert Botanical Garden. The event will culminate with Mr. Steinberg assisting in an evening release of a great horned owl.

“We are proud to be associated with an event that benefits organizations that promote environmental stewardship in the community,” said Lori Singleton, SRP Manager of Sustainability Initiative and Technologies.

SRP Earthwise Energy is a diverse mix of renewable-energy sources including solar, wind, landfill gas, geothermal and low-head hydro. This program is also available to SRP residential and business customers who are interested in being green and investing in clean renewable energy.

To commemorate the first sustainable Super Bowl party, the Environmental Fund for Arizona along with SRP representatives will present Mr. Steinberg with an oil rendition of the Grand Canyon painted by artist Chloe Hedden.

“This party is much more than a single sustainable event,” said Solange Whitehead, Executive Director of the Environmental Fund for Arizona, “Leigh Steinberg is forging a brand new relationship between the sports world and the environmental and conservation community.”

Considered one of the Super Bowl’s top parties, the Leigh Steinberg event is longest-running social event at Super Bowl and annually hosts between 1,500–2,500 guests, including: athletes, celebrities, professional sports team owners, Fortune 500 CEOs, business and community leaders.

Contact: Solange Whitehead,Environmental Fund for AZ
(480) 510-3480,
Saturday February 2nd 2:00 pm – 6:00 pm
Desert Botanical Gardens

Contact Info
Solange Whitehead, Executive Director Environmental Fund for Arizona
PMB 292, Suite 157 14700 N. Frank Lloyd Wright Blvd. Scottsdale, AZ 85260

Phone: 480-510-3480