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Mon, 18 Oct 2021 02:26:53 -0500
2012-07-11 Print

Edible Arrangements® opens second Berry Direct location

New Berry Direct facility provides more convenient access to products and supplies for East Coast and Midwest franchisees


WALLINGFORD, Conn., July 11, 2012 – Due to the explosive growth of its franchise network, Edible Arrangements has opened its second Berry Direct facility in North Haven, Conn., to serve Midwest and East Coast franchisees.

Berry Direct, an Edible Arrangements affiliated company, provides franchisees with a streamlined approach to ordering products and inventory items.

The first facility opened in 2008 in Lake Elsinore, Calif., and expanded into its current, larger location in Riverside, Calif. in 2011 to meet growing demand. The North Haven location is designed to reduce delivery time for franchisees served by the new location.

“We’re excited to be able to offer a new, more convenient facility for our East Coast and Midwest Edible Arrangements franchisees,” said Kamran Farid, Berry Direct President and Edible Arrangements International COO. “Our franchise system is growing so quickly, that opening a direct supply chain for the East Coast just made sense. This new setup will give our franchisees the ability to choose the closest facility to help ensure the quickest delivery.”

The East Coast location will have a limited inventory initially, with a full selection of inventory items expected within three to four months.

“Our goal has been to ensure that franchisees receive exceptional service and quality materials at a competitive price,” Farid said. “Since the first facility opened in 2008, we’ve been consistently enhancing our services, increasing the product line, improving timeliness of delivery and ultimately cutting pricing as much as possible.”  

Farid said that the new location will reduce delivery time of supplies and inventory items for Edible Arrangements franchisees in eastern states.

“The opening of a second location moves us closer to our goal of offering a centralized resource for supplies,” Farid said. “This allows us to streamline the ordering and shipping process for those items available through Berry Direct.”

More information is available at

About Edible Arrangements

With over 1100 locations open or under development worldwide, Edible Arrangements International, LLC. is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. Edible Arrangements stores are located in the United States, Canada, Puerto Rico, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Italy, Turkey, Hong Kong, Jordan, Oman, India and China. The company has been recognized as an industry leader since its inception, including ranking first in its category in Entrepreneur Magazine’s annual “Franchise 500” for the past five years and also placing in Entrepreneur’s top 40 of “Fastest Growing Franchises” and “America’s Top Global Franchises.” Edible Arrangements was the winner of the ICSC’s 2010 Hot Retailer Award and the company has also ranked in Inc. Magazine’s top 5,000 fastest growing privately-held companies for seven consecutive years, ranked ninth on Forbes “2011 Top Franchises to Start for the Money” and was recently named one of Inc’s “10 Promising Franchises for 2011.” The company also was recently named one of the Top 100 internet retailers by Internet Retailer magazine. More information about Edible Arrangements and Edible Arrangements franchise opportunities is available at 1-888-727-4258 or online at


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