b4 Adventure to Acquire Rights to HoneyBee Child and the SwingEase
FOR IMMEDIATE RELEASE
DENVER, CO and CHAPEL HILL, NC – March 30, 2015 – b4 Adventure announced today it has entered into an agreement with HoneyBee Child, LLC. Under terms of the agreement, b4 Adventure will acquire the exclusive, worldwide rights to HoneyBee Child®, an upscale, mom-inspired brand, designed for smart, savvy mothers who appreciate simplicity, functionality, and good design. b4 Adventure will also acquire the exclusive, worldwide rights to manufacture, market, distribute, and sell the innovative SwingEase®, a toddler swing adapter that enables children 6-36 months to swing on a traditional playground swing.
“This agreement is further evidence of b4 Adventure’s commitment to create exciting products that get families and kids active and outdoors,” commented Ed O’Brien, b4 Adventure President. “We believe HoneyBee Child and SwingEase represent a promising expansion into the preschool product market for b4 Adventure. Furthermore, the SwingEase compliments our current backyard swing line perfectly. Both Jill Koziol and Katie Stewart, HoneyBee Child founders, have wonderful vision and we look forward to a long, successful relationship with them.”
“We are proud to play a key role in b4 Adventure’s expansion into the preschooler and under market as they are poised to grow exponentially in 2015 and beyond,” stated Jill Koziol, Co-Founder of HoneyBee Child, LLC. “b4 Adventure is a best-in-class partner and we believe their team can help deliver on the HoneyBee Child brand promise of simplicity, function, and good design.”
HoneyBee Child products make parents’ lives easier without compromising style and commitment to safety. It offers products that fit seamlessly into parents’ busy, multi-faceted lives – products that make you ask, “Why didn’t I think of that?”
The SwingEase is a new, patented product that enables babies and toddlers to safely and comfortably swing on a traditional playground swing. The SwingEase also allows a child to swing on a caregiver's lap while safely secured. To learn more about the SwingEase, please visit www.honeybeechild.com/store/swingease.
The agreement became effective in the first quarter of 2015.
Ed O’Brien, President
4040 Holly Street
Denver, CO 80216
Katie Stewart, Co-Founder
HoneyBee Child, LLC
393 Dark Forest Dr.
Chapel Hill, NC 27516
About b4 Adventure
Created in 2011 by Edward O’Brien, b4 Adventure, formally Brand 44, is a Colorado-based company that encourages “Backyard Adventures” as recreational activities that family members of all ages can enjoy anywhere and everywhere. b4 Adventure’s products include Slackers® brand Slacklines, Ziplines, Swings and Water Slides, as well as Geomate Jr. geocaching GPS units and accessories, and Adventure Station, a new series of outdoor, educational kits. For more information on b4 Adventure, please visit www.b4adventure.com.
About HoneyBee Child, LLC
Jill Koziol and Katie Stewart are the founders behind HoneyBee Child, a company they launched in 2013 as an upscale, mom-inspired brand designed for smart, savvy mothers who appreciate simplicity, functionality and good design. HoneyBee Child products make mothers’ lives easier without compromising style and commitment to safety. HoneyBee Child is also committed to bettering the lives and dreams of other mothers by offering a platform and assistance for developing and fostering new ideas in the children’s product market via the BeeHive incubator. HoneyBee Child is based in Chapel Hill, North Carolina. For more information on HoneyBee Child, visit www.honeybeechild.com.