‘Pro-girl’ English toy brand brings another era of British history to life
The range continues to challenge gender-division in toys and books
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CLEMENTINE’S WINTER: Clementine Harper is 12 and learning to tap dance at Madame Pearl’s Stage School in North London when war breaks out. As the air raids start to hit London, she and her two younger brothers are evacuated to a tiny Devon village, where Clementine meets another fish out of water - Giesele, a sophisticated Jewish girl who has escaped from Nazi Germany
Giesele’s parents are still in hiding in Berlin and her sister Klara has gone missing. If only they could help somehow. The girls are enlisted by the local Girl Guides to help put on a Christmas show for the American soldiers at the military base nearby. But the show is a cover for a very secret mission, and the girls’ lives are soon filled with mystery and adventure.
London, UK – ‘Clementine’s Winter’ is the latest addition to the multi award-winning range of historical play dolls, books and accessories in the A Girl for All Time collection. Written by twice BAFTA-nominated screenwriter and director Sandra Goldbacher, ‘Clementine’s Winter’ tells the story of one girl’s struggles during the Blitz and the impact of the Second World War on her life and the lives of those she loves.
Published by British international award winning toy company Daughters of History Ltd., ‘Clementine’s Winter’ is the third in their series of age-appropriate books which tell the thrilling adventures of the fictional Marchmont family through 500 years of adventure and history.
A Girl for All Time is passionate about producing toys and books that empower young girls and promote a ‘pro-girl’ message – but without excluding boys.
Founder Frances Cain explains, “It is absolutely vital that we promote a pro-girl culture when children are still in the playroom. It’s only when girls and boys see each other as equals that we will have any hope of true gender-equality in the future. - more -
Cain continues, ‘Too much attention has been given to the idea that overtly feminine toys and books are a bad thing – our range is very much focused on promoting strong female protagonists which will appeal to both girls and boys and will bring them together in the playroom and reading room, rather than divide them.
Behind the range is a team of successful, empowered women whose talents hail from the world of British fashion and film. Twice-BAFTA nominated screenwriter/director, Sandra Goldbacher, has written the thrilling novels for each character while fashion designer Katya Wildman and Emmy-nominated costumier Caroline Harris have created the meticulously detailed costumes.
The brand has already captured the attention of toy experts and specialists on both sides of the Pond, including the coveted award ‘Playdoll of the Year’ in 2014, the only British brand to win this award in decades. The range sold out in only 10 days when it first appeared in Harrods’ luxury Toy Kingdom. Stateside, FAO Schwarz and New York boutiques now carry the entire range.
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