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Sun, 23 Feb 2020 04:10:48 -0600
2015-08-24 Print

VAL Health to Present Tobacco Cessation Program Results at 2015 HERO Forum

Co-Founder and President Karen Horgan to share behavioral economics expertise.


Stamford, CT August 24, 2015 - VAL Health, LLC announced today that Karen Horgan, Co-Founder and President, will present at the 2015 HERO (Health Enhancement Research Organization) Forum on September 30, 2015 in Chicago, IL.

Horgan is a thought leader on the application of behavioral economics and an expert in developing high impact incentive programs to drive health-related behavior change including tobacco cessation, weight loss, and general wellness program engagement.

“Together with Sara Johnson, Senior Vice President of Research and Product Development of Pro-Change Behavior Systems, Inc., we will share a case study on how tailored communications and behavioral economics effectively helped smokers quit,” Horgan said. “The data to be presented will cross multiple dimensions including: more than two times the rate of target participation, 64% program completion, and a quit rate greater than 25%.”

“The HERO Forum is a thought-provoking venue where leading-edge companies and behavior change experts share recent innovations, breakthrough research, and real-life experiences in the evolving field of employee health management,” said Jerry Noyce, president and CEO of HERO. “We’re thrilled to have Karen and Sara as presenters at this year’s HERO Forum.”

For more information and to register for the HERO Forum, visit

About VAL Health
VAL Health is the leading global behavioral economics firm focused on health. VAL Health delivers improved health engagement and lower costs for employers, health plans, providers, and digital health platforms through consulting and its flagship behavioral economics based incentives program, VAL Health Rewards. For more information on VAL Health’s evidence base and solutions, please visit us at, LinkedIn, or Twitter.
Media contact: Laura Snyder,

About Pro-Change
Pro-Change Behavior Systems, Inc., a certified Women's Business Enterprise, is a research and development company providing Wellness Partners with computer and coaching-based programs for changing health risk behaviors. Based on the Transtheoretical Model of Behavior Change developed by founder Dr. James O. Prochaska, Pro-Change programs are for entire populations and are uniquely tailored to each individual. Pro-Change programs have produced unprecedented impacts on multiple behaviors to enhance health and reduce health care costs. In 2009, Pro-Change LifeStyle Management Programs for Stress Management, Depression Prevention, Weight Management, Exercising Regularly, Smoking Cessation, and Medication Adherence won the URAC Gold Award for Best Practices in Health Management. In 2012, the LifeStyle programs were featured on AHRQ's Innovation Exchange website. In 2014, Pro-Change was awarded Health Information Products (HIP) Certification for Health Appraisals by the National Committee for Quality Assurance (NCQA). For more information about Pro-Change, please visit

About HERO
Based in Edina, Minn., HERO (the Health Enhancement Research Organization) is a non-profit corporation dedicated to the creation and dissemination of employee health management research, education, policy, strategy, and leadership. HERO was established in 1996 as a not-for-profit, 501(c)3 corporation to create high quality employee health management (EHM) research, especially that dealing with the impact of modifiable health risks on health care costs. To learn more, visit

Contact Info
Laura Snyder
175 Atlantic Street
Suite 203
Stamford CT 06901

Phone: (203) 344-2023