After being nominated for the Ice Bucket Challenge by another office, the Inc. 2000 team doused themselves with iced water and donated to the cause, finding the experience to be extremely rewarding.
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“We were proud to make our Ice Bucket Challenge video,” said Paul, the firm’s director. “It’s a great cause that we were happy to donate to and support. Despite being surprised by just how cold it was, we all had a lot of fun doing it.”
The Ice Bucket Challenge is a recent internet phenomenon that calls on people to raise awareness about Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease. ALS is a neurodegenerative disease, meaning it causes the progress loss of neurological function. This disease affects tens of thousands of Americans and is sadly always fatal.
Participants in the Ice Bucket Challenge must make a video of themselves dumping a bucket of ice water over their head. In the video, they nominate several friends to complete the challenge next. Initially people were told to either donate to fighting ALS or completing the challenge; however, shortly after the sensation began, it became popular for participants to both donate and dump ice over their heads. While the challenge started earlier in the year, its meteoric rise in popularity started in July of 2014.
So far, since late July, nearly $100 million has been raised for ALS. This is an enormous increase over the $2.7 million raised during the same period last year. Part of the reason this movement became so viral is because it combines simplicity with fun and charity; the fact that only a cell phone camera and a bucket of ice water are needed to participate have made it extremely accessible.
Inc. 2000 Explains the Significance of the ALS Ice Bucket Challenge
According to Paul, the ice Bucket Challenge is important for two reasons: it is a great example of creative fundraising, and it has helped spur a rise in charity. In terms of the increase in donations over such a short period of time, the Ice Bucket Challenge is one of the most financially successful charity campaigns ever. It is a perfect example of how creativity, simplicity, and accessibility can be combined to have a really positive effect. “It was successful for a number of reasons” explained Paul. “But perhaps the most unique is the opportunity for each participant to express him or herself. That’s something you don’t see with more traditional social media campaigns.”
Interestingly, ALS is not the only cause to receive an increase in donations. In fact, charitable contributions this summer have been 50% higher across the board compared to previous years. This is part of the power of the Ice Bucket Challenge; it has put charity on the minds of millions of people.
If you would like to make a donation to the ALS Association, Inc. 2000 encourages you to do so by visiting http://www.alsa.org.
About Inc. 2000
Inc. 2000 is the leading experiential promotions firm in Ridgefield Park. Their expert team of marketing analysts has the knowledge and experience to deliver interactive campaigns that generate increased brand awareness, customer engagement, and market share growth. The firm’s reputation for delivering professional representation has allowed them to expand into new regions, strengthening their ability to help businesses connect with their consumers through personalized, targeted promotions. They now operate several offices nationwide, giving them the necessary presence to reach different demographics and form profitable relationships with new businesses. By combining cutting-edge techniques with a commitment to core values, Inc. 2000 stands alone as a marketing leader. To learn more, visit www.inc2000.com.