An app to help busy people (who don’t want to have to keep track of every step and calorie) monitor their food and fitness choices holistically, toward long-term sustainable lifestyle change.
FOR IMMEDIATE RELEASE
SAN DIEGO – January 1st, 2016 – The SmartenFit app is a research-based healthy eating and fitness app that provides a holistic approach to wellness. The goal of SmartenFit is to help users adopt a sustainable healthy lifestyle – beyond New Year’s resolutions. The app is for those looking for a simplified way to monitor their nutritional choices and exercise, and set realistic and attainable goals without having to count every calorie or step. The tips and tools in SmartenFit are complementary to the book “Smart People Don’t Diet” by Dr. Charlotte Markey, a health psychology professor at Rutgers University (www.smartpeopledontdiet.com). The advice in the book and the SmartenFit app is based on decades of scientific evidence from psychologists, nutritionists, public health professionals, and doctors.
The SmartenFit app features:
· Periodically updated news feed with research-based health tips and articles
· Healthier food alternative database
· Food diary allowing for both photo and text entries
· BMI calculator
· Goal setting and reminders
· Personal dashboard with graphs to track your progress
The app is 99cents and ad free. Future versions of the app may include a feature that allows users to submit a week of their food diary to a registered dietitian for review and feedback on their diet along with suggestions on how to improve their nutritional profile.
SmartenFit was developed by three friends with PhD’s and a common interest in health and wellness. Char, Lorie, and Jen met in their doctoral program at the University of California, Riverside in 1997 and have been friends ever since. Char became a world-renowned expert in health psychology and currently teaches at Rutgers University (www.CharlotteMarkey.com). Lorie became a data scientist and entrepreneur working in the domains of marketing research and education (http://coreducational.com/). Jen went on to become an expert in user experience and mobile innovation and has worked for several companies in Silicon Valley including Intuit, Microsoft, and America Online. As working mothers, they have all struggled to find easy ways to maintain a healthy lifestyle. Thus, the primary goal of SmartenFit is to provide a tool for regular people with busy lives that facilitates a path toward sustainable good health.