Uptown Alley combines, upscale dining, bars, bowling, games, live music, and more
FOR IMMEDIATE RELEASE
The newest location of the nationally acclaimed Uptown Alley concept will open its doors at the recently renovated Manassas Mall (8300 Sudley Road, Manassas, Va.) on Tuesday, August 23, at 11 a.m. The $11.5 million, 46,000 square foot entertainment and restaurant venue features 24 high-tech bowling lanes, a professional sound stage for live entertainment, three high-energy bars, laser tag, interactive games with prize store and Red Embers Bar & Grill, with a menu highlighting the best in Americana cuisine, created by award-winning Chef Brad Rishmany.
The immersive entertainment experience features Brunswick® regulation-sized bowling lanes, including ten private lanes, designed for all types of bowlers, from beginner to experienced league bowler. Uptown Alley’s lanes have all the latest in the modern day bowling experience, including 15-foot projection HDTVs, black light party bowling experience, music videos, state-of-the-art scoring system and gutter bumpers for beginners.
In addition to bowling, Uptown Alley offers three full service bars, private VIP areas, billiard tables and fantastic sports and music video viewing, with over 40 HDTVs throughout the venue. Uptown Alley provides the perfect location for corporate outings, private parties and meetings as well as family get-togethers. A professional full-service wait staff is provided throughout the venue including the bowling lanes.
The massive two-story laser tag arena can accommodate up to 24 players at a time for the ultimate laser tag experience. Specialty lighting and music makes this innovative laser tag course one of the highlights of the venue. In the gaming area, visitors will discover over 50 video and prize games, offering opportunities for everyone to find ways to challenge their skills and redeem points for great prizes.
Red Embers Bar & Grill, the venue’s casual dining restaurant, seats 150 guests indoors and another 40 outside on their spacious patio. The menu features classic American cuisine prepared in an open exhibition kitchen. Menu items include a house specialty BBQ, hearth-oven pizza, scratch made and hand stretched pizza with Neapolitan style dough, traditional and boneless chicken wings, bacon mac and cheese and Uptown Alley’s very own “Big Uppy” burger. Signature drinks, specialty martinis, 24 handcrafted draft beers, 30 bourbon and premium liquor selections will be available at the bars.
The Uptown Alley concept was co-created by Uphoff Ventures – led by Steve and Linda Uphoff, founders of the Uppy’s Convenience Store and Southside Oil chain–and Trifecta Management Group (TMG), comprised of executives from the entertainment/restaurant industry including Universal Studios® and GameWorks®.
“Uptown Alley was created to be that special place, where friends and families alike can mingle, play games, enjoy delicious food and drinks and be entertained in a welcoming environment. We strive to provide excellent service, lots of smiles and an experience that promises to afford our guests lasting memories,” explained Steve Uphoff. “We are continually challenging ourselves and raising the bar in creating innovative world-class destinations, with the latest product offerings. I believe we’ve accomplished that with this Manassas venue.”
The Manassas venue is the Uphoffs’ third venture and joins a 60,000 square-foot Uptown Alley in Surprise, Arizona, and a 57,000 square-foot, multi-level Uptown Alley in Richmond, Virginia. Both have received numerous national and local awards for their experiences, food and design. The Manassas venue is part of the company’s aggressive expansion plans, which includes its first international location opening in Changzhou, China, in September and locations in Virginia Beach and White Plains, New York in 2017.
“We are excited to bring the Uptown Alley experience to the newly renovated Manassas Mall and to the Northern Virginia area,” said Michael Auger, a TMG managing partner. “Our goal has always been to make the Uptown Alley brand the best indoor entertainment experience available anywhere, offering something for everyone to enjoy, from live music to our great chef-created cuisine, for the community and visitors alike.”
For more information, visit www.UptownAlleyManassas.com. Follow Uptown Alley on Facebook at www.facebook.com/UptownAlleyMVA, Twitter UptownAlleyMVA and Instagram: UptownAlleyManassas.
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About Uptown Alley
Uptown Alley is owned and operated by Uptown Ventures, LLC and Trifecta Management Group (TMG). The two companies have formed a strategic alliance to acquire, develop and operate properties, providing communities with first-class, leading-edge entertainment venues. Uptown Alley is co-owned by Linda Uphoff, Mr. Uphoff’s business partner and wife of 40 years, his daughter Cassandra Moore and son-in-law Steven Moore, partners at Uptown Alley. Visit www.UptownAlley.com.
Uphoff Ventures, based in Chesterfield, Virginia, was formed in July 2007 with an objective to acquire and develop attractive real estate properties. Led by CEO/President Steven M. Uphoff, the principals of Uphoff Ventures have significant experience in the retail, petroleum, construction, transportation and real estate development industries. This group founded Uppy's Convenience Stores.
Trifecta Management Group, founded in 2005, provides innovative concepts, comprehensive management services and value added solutions/systems to the restaurant and retail entertainment industries. The founders and managing partners of TMG have more than 70 years of related experience and comprised the executive management nucleus at GameWorks, the acclaimed restaurant and interactive entertainment concept founded by Steven Spielberg, Universal Studios® and Sega®. TMG has become recognized for its custom concepts and manages venues throughout the nation. For more information about TMG, visit trifecta-mg.com.
Editor’s Note: Photos are available by contacting Andrew Chippendale at Andrewbendurepr.com or calling 540-687-8184. Tours of the facility are available as well.