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Mon, 21 Jun 2021 13:30:26 -0500
2016-08-17 Print

Youtheory Off-Road Racing Team to Battle in The 2016 General Tire “Vegas to Reno” The Long Way Race

Award-Winning Team to Feature Four Cars in The Longest Off-Road Race in the United States


Youtheory, the leader in nutritional dietary supplement manufacturing, will be taking its show to the desert this weekend as the youtheory off-road racing team will compete in the Vegas to Reno The Long Way Race. After celebrating numerous Top 10 finishes in the sport, the race should be no exception.

“The youtheory 40 member team will be out in full force throughout the Vegas to Reno race,” said youtheory CEO and team owner Darren Rude. “We’ve trained all year for this grueling competition and we’re excited to face-off against the field of challengers. Teams will be faced with triple digit temperatures and challenging terrain through the open desert while pit crews leap frog pits as they race toward the finish line.”

The race is 650 miles over 2 days with 340 total entries including trucks, buggies, motorcycles and quads. Youtheory will have:

• #37 Vitamin Shoppe trick truck
• #55 trick truck
• #1570 GNC Class 1500 unlimited buggy
• #6183 Sprouts 6100 spec trick truck

The “Vegas to Reno” The Long Way Race is celebrating its 20th year with a 2-day staged event. The race begins with festivities starting in Las Vegas. Race Day 1 will go from the start line near Caliente to Tonopah, NV and Race Day 2 will go from Tonopah to Reno. Fans can follow and track the youtheory team at and for more coverage follow live threads on More information on

Youtheory, sold in over 50,000 retailers nationwide, quickly realized the untapped sponsorship potential that NASCAR and off-road racing had for health and beauty brands. Following its lead, major retailers like Amazon, Vitamin Shoppe, GNC and Sprouts have come on-board as co-sponsors.

Youtheory’s full line of products are available at major retailers and health food stores. For more information, please visit

About youtheory
Nutrawise is a leader in nutritional dietary manufacturing based in Irvine, California. Nutrawise is focused on health and beauty with its youtheory brand. The entire youtheory line of beauty products, including youtheory Advanced Collagen, youtheory Revive and youtheory Tumeric, are sold in over 50,000 retailers and health stores nationwide. We put principles and people first, while providing the highest quality products, service and value to our customers. For more information, visit, like us on Facebook at and follow us on Twitter at

Contact Info
Matt Kovacs
1427 Third Street Promenade, Santa Monica, CA 90401

Phone: 310-395-5050