Combining the industry’s best-selling color and most popular fabric, BELLA+CANVAS pioneers the first ever, Black Heather fabric.
FOR IMMEDIATE RELEASE
November 15, 2016 (Los Angeles, CA) – BELLA+CANVAS, premium blank apparel manufacturer, follows up the debut of their “Fast Fashion” collection with another launch of epic proportions. After 18 months of research and development they’ve engineered a fabric that is sure to be the most sought-after style of 2017. Combining the industry’s top selling color (black) with the fastest-growing fabrication (heather), they’ve done what no other supplier has been able to do in creating the first ever, black heather.
Black Heather will launch on November 1st in their top-selling 3001 Unisex Jersey Crew. The full Black Heather collection includes ten styles in three fabrications, including Heather CVC, Triblend and Flowy Poly-Viscose. The collection will be available at bellacanvas.com, and starting in January will be available at all major distributors that stock BELLA+CANVAS.
Danny Harris, Co-Founder says, “Every year, we ask ourselves, how can we push the envelope in terms of innovation and, as we often find, sometimes the best ideas are the simplest. We looked at the competitive landscape and realized no one had a black heather. I don’t know if the industry lacks innovation or the concept proved to some too difficult to execute. But either way, after 18 months of being told it can’t be done, we nailed the perfect true black heather.”
At BELLA+CANVAS, it took an extremely talented technical team and a lot of trial and error before landing on the perfect shade of black heather. It was important that this fabric was a true black, but also that it featured the texture of a heather blend that customers love so much.
“We wanted to create something that would be a slam dunk”, Harris says, “Something that you can show your customers that is different from everything else out their but still feels familiar. Black Heather is the style that will win you that customer you’ve always wanted.”
Every day, since 1992, we've lived by the words BE DIFFERENT. We embrace the challenge of bringing retail-quality tees to the wholesale space, and have redefined the industry in the process. Promising, since day one, that we would only use 100% combed and ring-spun cotton, we design the composition of knit to be the best fitting, feeling and printing tee you’ve ever worn. Bellacanvas.com