AGAINST HUNGER CAMPAIGN REACHED OVER 5 MILLION PEOPLE ON SOCIAL MEDIA
FOR IMMEDIATE RELEASE
Fatafeat and beIN annual campaign to help end hunger in the Arab countries, raised huge awareness through its four-week #Against_hunger initiative. The local campaign was a tremendous success, reaching more than five million people on social media platforms and encouraged over 5,000 people to sign the pledge and unite them against the hunger in the Arab world.
The inspiring campaign was endorsed by numerous celebrities and publications across the region, using the dedicated hashtag #Against_hunger on social media to further spread the message. The United Nations International agency (FAO) that leads international efforts to defeat hunger also featured the campaign on its official website as a recognition.
The campaign, which aims to create awareness about the alarming situation of people suffering from hunger and poverty, allowed people to take part in a noble cause and contribute towards the wellbeing of the society. In addition, many school students joined in the brand’s fight against hunger by signing the pledge against food wastage.
“The participation of the local community, students, our fans, and office staff will definitely make a big impact and add hope to the lives of many families and individuals that are in dire need of food assistance.” said Fatafeat Channel Director Darine El Khatib.
Fatafeat and beIN team distributed donations and food among the Syrian refugees struggling with hunger, people with special needs in Sudan, unprivileged families in Lebanon, and people in Egypt who lost their houses due to natural disasters. In addition, Fatafeat team met with suffering families to share their messages and stories of hunger and grief with the world. These stories will be featured on Fatafeat.com and Facebook page under the title “The mirror of hunger”
Darine added, “With true community advocates, the fight against hunger in the Arab world won’t go unnoticed as we continue to take action and create awareness that will help end this epidemic. As a responsible corporate entity, we’re beyond proud to initiate this campaign and determined to continue our efforts in wiping out hunger.”
About Takhayal Entertainment
Fatafeat, a subsidiary of Takhayal Entertainment which is part of Discovery Communications is the first and most loved Arabic food channel in the Middle East and North Africa, broadcasting in 21 Arabic-speaking countries with HD quality distributed on beIN platforms as part of its entertainment package, channel number 113. Fatafeat offers the best in creative, delicious and innovative culinary ideas from a talented team of local and international chefs to inspire and entertain the entire family. Much more than just a TV channel, Fatafeat boasts a fully-integrated 360 multi-platform experiences, with a successful TV channel, social media and a popular website (www.Fatafeat.com) and video on demand http://play.fatafeat.com/.
ABOUT DISCOVERY COMMUNICATIONS
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative viewers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery,
Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit www.discoverycommunications.com.