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Wed, 22 Nov 2017 09:01:58 -0600
2017-01-10 Print

Kimono Menswear Comes to Pitti Uomo

New York Fashion Week Designer, HIROMI ASAI, launches new men's collection with suiting, shirting, silk outwear and ties, made by Japanese high-end Kimono fabrics


NEW YORK, Jan. 10, 2017 -- Hiromi Asai, who appeared at 2016 F/W New York Fashion Week, is debuting her menswear collection at Pitti Imagine Uomo 91 in Florence, Italy from January 10 – 13, 2017. The HIROMI ASAI menswear collection, named Blue, will be available for retail for fall winter 2017, and includes shirts, coats, ties, jackets, casual jackets, trousers, and bespoke and fits for casual and business settings. (

The key pieces of her collection are marine blue suits, Nishijin-ori brocade jackets, bomber jacket with dragon motif, outerwear with lining of the wind and thunder gods and neckties with selected Japanese print motifs.

"I have seen overall several seasons that many designers have used kimono fabrics in women and menswear," said Ms. Asai. "I always hope to reverse the declining trend of kimono industry in Japan and bring the collection made by Kimono fabrics to its rightful forefront in fashion. Though many female designers have not focused on men's collection, I decided to use kimono fabrics for men's collection and try to integrate the fabrics with exquisite quality into sophisticated men's fashion."

One of HIROMI ASAI's highlights is a marine blue silk suit with the deep color not able to be acquired without a traditional Japanese hand dying technique for Kimono manufacturing. The collection also features several jackets made by Nishijin-ori brocade, with textiles that include gold and/or silver thread, and meant to be worn for all occasions.

HIROMI ASAI's unique bomber jackets features a traditional Japanese dragon motif. The bold Dragon motif is precisely embroidered by the Nuitori lacing technique. Also featured are bomber jackets with a Jacquard snake print motif.

All of the HIROMI ASAI textiles are woven and dyed using historical Japanese handmade kimono manufacturing techniques.

"I am excited to have been chose and show HIROMI ASAI men's collection at Pitti Uomo. This is the first challenge to feature kimono fabrics for men's collection," said Ms. Asai "I hope the fashion community at Pitti Uomo buyers enjoy the very high quality of our products as well as sophisticated designs with many unique features."


Exhibition Name: Pitti Imagine Uomo 91
Location: Fortezza da Basso, Florence, Italy
Booth: MAKE, stand 25 – Central Pavilion, Lower Floor: Sala Alfa
Duration: January 10-13, 2017 (Web Page) (Instagram) (Facebook) (Pitti Uomo Page)


Hiromi Asai is a New York-based fashion designer and kimono stylist. Hiromi creatively designs exclusive styles all made by Japanese high-end Kimono fabrics.

The Kimono was originally a Japanese garment with many unique features: form, motif, design, fabrics, and accessories. It has a long history — more than 1,000 years — in Japan, yet in its native country the art of kimono creation is on the verge of crisis. Reduction of the kimono market, aging of craftsmen, and lack of their successors are slowly fading the once vibrant art. Hiromi hopes to reverse the trend and bring her collection all made by Kimono textiles to its rightful forefront in fashion.

Hiromi Asai first developed women's fashion made by Kimono textiles, presented Hiromi Asai collection at 2016 F/W New York Fashion Week, and distributed it to the world. Now Hiromi Asai expands her collection to men's wear. Hiromi Asai provides her clients outfits of the highest quality. Hiromi also integrates fabrics of the highest quality and sophisticated elegant outlook.

Contact Info
HIROMI ASAI -Mode& Classic LLC
576 Fifth Ave., Suite 903,
New York, NY 10036, USA

Phone: 646-891-0023