Hanna Will Lead Integrated Marketing Strategies Worldwide
FOR IMMEDIATE RELEASE
Woodland Hills, CA – Cabeau, a world leader in consumer travel products available in more than 110 countries, today announced the promotion of John Hanna to Vice President of Global Marketing. In his new role, Hanna will bring high level leadership to Cabeau’s global branding and marketing, social media and digital strategies.
Hanna previously served as Senior Director of Marketing where he designed and implemented highly sophisticated marketing initiatives, digital concepts, trade show experiences and product development tactics. He successfully spearheaded the full-phase, global launch of the Evolution Cool travel pillow which has become a worldwide bestseller. Additionally, he oversaw public relations campaigns, led the company’s re-branding efforts and made key executive level decisions that elevated and enhanced the brand.
Prior to joining Cabeau, Hanna dedicated over 20 years to The Walt Disney Company and ABC Entertainment where he directed business development, merchandise and franchise strategy. During this time, the innovative change agent deployed successful global marketing tactics for Disney and ABC-branded television properties and drove revenue growth opportunities.
“John is an exceptional leader and an innovator with well-rounded capabilities that have significantly driven Cabeau’s growth” said David Sternlight, Founder and CEO of Cabeau. “He has an uncanny ability to creatively design strategies while effectively working with brand partners. We are constantly impressed by his talents and thrilled to have his vast knowledge and skills continue to help drive our business forward.”
With Hanna at the helm of global marketing, he also plans to further define Cabeau’s brand voice and continue to develop interesting and authentic strategies to deliver on the brand promise of Travel Made Better.
For more information about Cabeau, please visit www.cabeau.com.
Cabeau creates exceptional and affordable travel products for all of life’s journey’s. Our company began with one simple mission: to find a travel pillow that actually works. What started with the Evolution® Pillow has now evolved into a smart assortment of solution-driven products. Each one is specifically designed to make travel easier, more manageable and infinitely more comfortable, turning every trip into a first-class experience. Cabeau’s award-winning travel pillows, comfort products, and accessories are available in over 110 countries worldwide. For more information, visit www.cabeau.com.