In-demand topical research report on the Turkish retail banking industry prepared by Verdict Retail is now available at MarketPublishers.com.
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At present, Turkey has an increasing financial services market, enlivened by the innovative approaches taken by traditional banks. Ownership of major financial products is widespread in the country. Consumers tend to favor local providers with a good reputation. Fintech providers are widely recognized in Turkey, though traditional banks have created advanced online and mobile services.
Presently, reputation and local names are the major factors influencing choice of provider in Turkey, this gives established Turkish banks a lucrative advantage over digital-only entrants. A half of younger families is expected to switch during the next 12 months, in comparison to just 22% of post-families.
Consumers in Turkey are increasingly using online for more complex activities, as banks pioneer mobile and online innovations in the country. The next stage is to upgrade mobile banking with chatbots and other functionality to improve the situation with query resolution. Furthermore, bank branches also implement such technologies like biometric ATMs.
The topical report “Retail Banking Country Snapshot: Turkey 2016” worked out by Verdict Retail presents a detailed analysis of the retail banking sector in Turkey, provides access to important data and reviews top trends. The report touches upon the top trends, examines the key factors influencing the market development and also covers regulative framework and competitive landscape. In addition, future forecasts are at hand, etc.