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Sat, 15 Aug 2020 02:26:35 -0500
2017-01-31 Print

New Retail Concept Provides Convenient Healthy, Locally-Sourced Fast Food Along with Unique Food and Shopping Experience and a Drive-Thru

First location open, second location underway


A whole new food retail concept has launched in Marshall. Gentle Harvest (located at 8372 W Main Street Marshall, Va. 20115) provides a unique food shopping experience with products sourced from local farms, including its own Ayrshire Farm. Products range from certified organic and certified humane meats to grab-and-go meals, to meal kits, to coffee, flowers, local wines and beer, the store has a wide array of products as well as a casual dine-in restaurant. In addition, the store features a convenient drive-thru where customers can pick up quick, healthy meals or groceries—all accessible via the store’s app.

The concept is the brainchild of Sandy Lerner, founder of Cisco Systems and Urban Decay as well as Ayrshire Farm and Hunter’s Head Tavern in Upperville and Home Farm Store in Middleburg. Gentle Harvest has taken Lerner’s Home Farm Store concept and significantly expanded on it. She got the idea more than a dozen years ago when traveling through England and noticing the great markets that were located along highways selling goods from local farms and producers.

“Gentle Harvest is a win-win for the local farms, residents and travelers along the highways,” explained Sully Callahan, who oversees management of Gentle Harvest. “In essence it’s a concept where the farm stand meets the freeway.”

A second store is underway in Winchester (120 Front Royal Pike) and scheduled to open this spring and there are plans for many more stores. “We’re planning an aggressive rollout,” said Callahan.

Gentle Harvest in Marshall is located in an iconic former bank building. It serves not only as the flagship location for the company but also the headquarters, which are housed upstairs in the building. There is a customer lounge on the second floor that offers free wi-fi and a large conference room with plenty of space for community meetings or events. The store is conveniently located off of I-66 and has plenty of parking. The Winchester store sits adjacent to I-81 and Route 50.

Contact Info
Vicki Bendure
201 E. Washington Street
Middleburg, Va 20118

Phone: 540-687-3360