Theme of this year's Monterey County Fair, “Fair Fun in the Summer of Love,” celebrates 1967's Summer of Love. Celebrated Carmel Artist Jo Mora's Illustration Again Selected for Official Fair Poster
FOR IMMEDIATE RELEASE
Monterey, CA, April 08, 2017 — Paying tribute to the 50th anniversary of the 1967’s “Summer of Love,” the Monterey County Fair announces that this year's theme for the Aug. 31-Sept. 4 event will be “Fair Fun in the Summer of Love.”
The fair also unveiled its new poster for this year's event featuring the artwork of Jo Mora (1876-1947), the celebrated Carmel artist, sculptor, author and muralist.
The colorful poster features a fairy princess carrying a shining star wand, sitting in a flower-bedecked coach with lightning bugs providing light and beetles resting from pulling the coach. The poster exhibits some of Mora's trademark touches, including whimsy, great detail and precise coloring.
The image is an illustration from Mora's children's book “Budgee Budgee Cottontail.” Mora wrote the story and did the illustrations in 1936 while he was traveling around the world on a freighter with his family. But it was not published until 1995, based on a promise Mora's son, Joey, made to his father to see that it find the light of day.
The image comes from the Jo Mora Trust and is the fourth time that one of Mora's illustrations has been used by the Monterey County Fair for its poster.
“We're really honored to be able to again use one of Jo Mora's wonderful illustrations because it perfectly captures the spirit and sense of fun of 1967's Summer of Love,” says Kelly Violini, Monterey County Fair CEO. “We have some exciting concerts and special events planned to celebrate our 81st year, which we feel is better and stronger than ever. The fair may be one day shorter this year, but it will have all of the same features as previous years and allows us to tighten our offerings and focus on making it better and more of a value for everyone.”
The Monterey County Fair will run from Thursday, Aug. 31-Monday, Sept. 4, 2017
Monterey County Fair & Event Center
2004 Fairground Road, Monterey, CA 93940
Marci Bracco Cain
Salinas, CA 93901