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Mon, 21 Sep 2020 21:21:21 -0500
2017-08-21 Print

World’s only international personal training chain opens first facility in the Netherlands

The world’s only international personal training chain has opened its first facility in the Netherlands. Ultimate Performance has taken over what was previously Evolve gym in Amsterdam, bringing its international tally to 11 gyms. The €250,000 newly kitted out UP Amsterdam facility will provide the growing client base with elite personal training.


The world’s only international personal training gym chain, Ultimate Performance (UP), has taken over Evolve gym in Amsterdam, to bring its award-winning brand of elite personal training to the Netherlands.

UP has facilities in the London, L.A, Hong Kong, Marbella, Manchester, Singapore, Sydney and Dubai and specialises in body transformations through bespoke personal training.

The gym operates by appointment only and is already taking bookings for sessions with its stable of highly qualified trainers.

UP was founded by celebrity personal trainer and best-selling fitness author, Nick Mitchell.

The site was previously home to Evolve gym, however, since UP’s takeover the gym has been kitted out with €250,000 of additional state-of-the-art training equipment.

The newly refurbished gym is situated in the heart of Amsterdam, nestled among the canals of the Grachtengordel-West district. To make an enquiry visit:

The founders of Evolve, Michael Henskens and Sander Beenders, started the native Amsterdam personal training business in 2012, modelling it on Ultimate Performance and Nick Mitchell’s results-driven style of personal training.

UP trainers are driven by delivering maximum results for clients in minimum time - helping every client achieve their unique goal, whether that's fat loss, muscle building or optimising health and fitness.

Mark Bohannon, manager of UP Fitness Amsterdam said: "We're proud and excited to be bringing our world-leading private personal training system to Amsterdam.

"Our motto of 'maximum results in minimum time' has delivered incredible body transformation results for thousands of clients across the globe - now with our move to Amsterdam we're looking to raise the bar once again.

"Taking over the Evolve gym gives us a strong platform to build on the reputation of Ultimate Performance globally and deliver the highest calibre of personal training to our growing client base in this unique city.

"We know that starting a new fitness journey can be daunting, but UP Amsterdam boasts the world's best expertise, guidance and support to help you every step of the way on your body transformation journey."

Nick Mitchell, Global CEO of Ultimate Performance, said: "I am delighted to officially announce that UP has now opened our very own gym in Amsterdam.

"UP didn’t always have finances to invest in acquiring the best in class – what has made us the only international Personal Training company in the world, with a reputation that stands above all others for achieving maximum body composition results in minimum time for our clients, is the team.

"We will be transferring some of our leading Personal Trainers to Amsterdam, but much more than that we will be bringing our philosophy and our incredibly rigorous, industry-defining standards.

"We have a great young team that we are absorbing and are very confident that very soon the UP reputation in Amsterdam will match the UP reputation of our best teams in the United Kingdom."

Contact Info
Ben Kenyon
31 Nelson Street,

Phone: 07815657856