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Wed, 12 Aug 2020 18:42:48 -0500
2017-08-29 Print

Mezzetta Celebrates Rich Mediterranean Traditions and Gives Consumers Ways to Brighten Every Bite with New Promotional Campaign


Leading Provider of Peperoncini and Traditional Mediterranean Ingredients in the US Inspires Coming Together Over Delicious Meals

FOR IMMEDIATE RELEASE

Mezzetta, the Napa Valley-based purveyor of delicious Mediterranean products, introduces the Brighten Every Bite campaign, highlighting its authentic and flavorful Greek-grown peperoncini as the perfect touch for adding wow flavor to any meal. The campaign kicked off with a pop-up neighborhood dinner in New Rochelle, New York, and continues its term with online sweepstakes, and an exclusive partnership with Chef’d, providing customers with unique opportunities to brighten their meals with Mezzetta’s irresistible peperoncini.

The Brighten Every Bite campaign centers on Mezzetta’s zingy, zesty and flavorful peperoncini sourced from small family farms in Greece. Mezzetta believes that, unlike any other pepper, the peperoncini adds flavor without overwhelming a dish. Peperoncini are commonly enjoyed in everything from sandwiches to pastas to pizzas for a touch of crunch, texture and excitement.

“Mezzetta always strives to deliver the perfect ingredients for a thrilling and colorful dining experience. We harvest the world’s best, sweetest peperoncini from Greece in order to ensure a crisp texture, vibrant appearance and slightly sweet heat,” says CEO Jeff Mezzetta. “We are excited to share new recipes, meal kits and other ways for customers to use our Mezzetta peperoncini, giving their meals a bright, Mediterranean touch.”

As a part of the campaign, consumers will have the chance to win 52 meal kits from the Chef’d marketplace, which will feature three unique recipes inspired by Mezzetta family favorites. Consumers can enter the sweepstakes by visiting mezzetta.com/brightideas. Additionally, every entrant will receive 10 percent off their first Chef’d order, and 10 lucky runner-ups will win a $50 Chef’d gift card. Customers are free to enter the sweepstakes every day through October 31 to increase their chances of winning.
To learn more about Mezzetta, please visit www.mezzetta.com.


About Mezzetta

Since 1935, Mezzetta® has brought the best of the Mediterranean to the USA. What began as a “mom and pop” store in San Francisco has grown into a nationally distributed category leader, and the Mezzetta name has become synony¬mous with vibrant flavors and unwavering quality. Now led by CEO Jeff Mezzetta and headquartered in Napa Valley, the company has expanded to showcase a wide variety of premium products from across the globe. To explore Mez¬zetta’s full line of Mediterranean flavors, visit www.mezzetta.com.

 
Contact Info
Denisa Caldova
Konnect Agency
888 S Figueroa St. 1000
LA, CA 90017

Phone: 213.988.8344

Website: http://www.mezzetta.com