"Paint It Pink" Campaign Encourages Public to Paint & Share for Breast Cancer Awareness Month
FOR IMMEDIATE RELEASE
Columbia, Md. – 29 September 2017
The American Breast Cancer Foundation (ABCF) is unveiling its unique campaign for Breast Cancer Awareness Month. The campaign, titled “Paint It Pink,” was created to raise awareness and funding for the organization. ABCF has partnered with prominent craft paint brand Plaid Enterprises, Inc. for this initiative.
“Paint It Pink” encourages the public to paint something pink and share their creation on social media using the hashtag #PaintItPink4ABCF. From a decorative rock to a photo frame, there are endless creative possibilities. As with similar social media “challenges,” donations are also encouraged among participants.
Plaid, who manufactures craft paints, will be donating hundreds of bottles of pink paint to select participants in the campaign.
“We wanted the campaign to be more than simply buying a t-shirt or pinning on a ribbon,” says Katherine Mele, Director of Development at ABCF. “The key to this campaign is that it is flexible. The level of participation, the shade of pink, the item you paint – all of it is flexible to the audience, and anyone can join in.” Mele added that the campaign also offers an opportunity to “craft, bond, and just have fun with those you love as you create something meaningful.”
About American Breast Cancer Foundation:
The American Breast Cancer Foundation (ABCF) is a national 501 (c)3 charity dedicated to providing educational resources, access and financial assistance to aid in the early detection, treatment, and survival of breast cancer for underserved and uninsured individuals, regardless of age or gender. This mission is achieved, in part, by the Breast Cancer Assistance Program (BCAP), the Community Partnership Program, and the Community Advocacy Program. It is the goal of each of these programs to reduce disparities in access to diagnosis and the treatment of breast cancer, particularly among those in need.
ABCF is headquartered in Columbia, MD. Information is available online at www.abcf.org.
Beth Anne Holl
American Breast Cancer Foundation
410.730.5105 x 110