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2017-10-04 Print

Generational Sins, a Redemptive Story Premiering on Unique Distribution Channels

As Controversy Surrounds Christian Film, Faith Driven Consumer Awards Movie a 3.5-Star Rating


RALEIGH, N.C. – Oct. 4, 2017 —Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition both for its corporate rating system and its Faith-Friendly Film Review entertainment rating system.

Coming to select theaters nationwide Friday, Oct. 6, Generational Sins has been awarded a 3.5-star rating, meaning the film is centered in a Biblical worldview, but requires parental guidance. With a redemptive story that tackles the difficult topics of alcoholism and domestic abuse, Generational Sins ultimately delivers an inspiring message of life transformation through faith in God.

It is generally understood that major studios, distributors and film exhibitors are struggling to meet the changing market demands. The problem is more pronounced when the industry attempts to reach an ever-growing list of niche markets.

To overcome the industry’s current shortcomings, the filmmaker of Generational Sins is largely bypassing the industry’s gatekeeper bottleneck. Simultaneous with the theatrical release, Generational Sins will be available on iTunes, DirecTV, Dish Network, Google Play, inDemand, Vubiquity, Amazon Instant Video, FandangoNow, Sling TV, Sony Playstation, Vudu, Xbox and YouTube Movies.

Chris Stone, Founder of Faith Driven Consumer and Certified Brand Strategist, says, “Our mission is to advocate for the Faith Driven Consumer community. The marketplace is simply not meeting the needs of Faith Driven Consumers. Therefore, we celebrate any filmmaker who does so – all while overcoming significant obstacles.”

Stone continues, “Producing and distributing through direct-to-market channels allows filmmakers and other content creators to bypass the traditional system, which despite notable exceptions, continues to underserve the vibrant Faith Driven Consumer market. Choosing alternative content presentation and distribution paths is a market-driven solution to a well-established problem that exists in both the general and faith driven markets.”

“In regards to the film review, it is understandable that some Christians may not embrace some of the language and behaviors. However, these depictions are not gratuitous and serve to offer a realistic portrayal of the broken world that believers are called to engage. In this sense, Generational Sins helps prepare Faith Driven Consumers to more effectively connect with the world around them and share the Gospel truth, as they are called to do. Kudos to the production team for making a genuine movie about real life struggles in a non-saccharine way,” says Stone.

FDC serves as a key resource for audiences and entertainment industry leaders alike, measuring the faith-compatibility of entertainment offerings and predicting how they will resonate. Faith Driven Consumer's Faith-Friendly Film Reviews are based on five core criteria: Overall Faith and/or Biblical Relevance; Faith-compatible Depiction of Characters and Character Relationships; Faith-compatible Depiction of Situations, Family Viewing Suitability; and Entertainment Value.

To read the full review of Generational Sins, visit

About Faith Driven Consumer™

Faith Driven Consumer (FDC) is working to achieve marketplace and workplace equality for 41 million consumers who spend $2 trillion annually. Faith Driven Consumer envisions a world where inclusion is extended with parity to Faith Driven Consumers, who have the right to be celebrated as an essential color in the American rainbow of diversity. To learn more, visit

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