Social media platform Instagram partners with indie food brands I Heart Keenwah and Eating Evolved to demonstrate its holiday marketing tools.
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Chicago, IL -- Quinoa-company I Heart Keenwah and dark chocolate purveyor Eating Evolved are featured in Instagram Business’ new holiday campaign, Spread Cheer with Instagram. The campaign was officially launched on December 1, 2017, and features small businesses selected from a variety of sectors around the world.
A short video on the Instagram Business landing page (https://business.instagram.com/a/toolkit) features the two New York-based natural food brands using the Live with Friends feature to collaborate on a recipe, thus doubling their live audience.
“Collaborating with other food companies is key to building our brand,” said Ravi Jolly, President and Co-Founder of I Heart Keenwah, a maker of quinoa snacks and pantry items. “Social media platforms like Instagram have allowed us to make meaningful connections with our community and distribute creative content such as photos and recipes. Public interest in food remains high on social media. We collaborate with other brands to increase our reach and forge friendships with other like-minded food entrepreneurs.”
Instagram’s business toolkit is focused on the more than 25 million business using Instagram on how to utilize tools to maximize holiday sales. The tools specifically include tips on photography, creating diverse content, and standing out using Instagram Stories and Instagram Live.
About I Heart Keenwah
I Heart Keenwah is a quinoa company, dedicated to bringing delicious foods to the market that have health-promoting nutrients. The company cooks up quinoa products with great flavors and simple ingredients, making it easy for you to get quinoa, a superfood, into your day-to-day routine. Ravi Jolly and Sarah Chalos, I Heart Keenwah’s founders, chose quinoa because of its numerous health and nutritional benefits—it’s the only grain that is a complete source of protein, containing all 9 essential amino acids. I Heart Keenwah also maintains a sourcing commitment to Bolivian small-holder farmers of heirloom Royal Quinoa.