Denmark-Indonesia’s Badminton Event “Uniting People” in Lotte Shopping Avenue. The main purpose of the following event is to strengthen the political and commercial partnership between both nations and enhance the people-to-people relations.
FOR IMMEDIATE RELEASE / PRURGENT
Jakarta, Indonesia -- Denmark-Indonesia’s Badminton Event “Uniting People” in Lotte Shopping Avenue - Jakarta, 28 November 2017 is a result of partnership between Badminton Denmark and Danisa, a popular Butter Cookies brand from Denmark. The main purpose of the following event is to strengthen the political and commercial partnership between both nations and enhance the people-to-people relations.
The Danish netizens that happened to be one of the attendees on the following event thinks that such partnership is a good way to bring people together, especially for both nations by sharing the same love of badminton through this event. And also, it’s a good way for both parties for showing common interest to kids as showed to pursue their dreams in sports.
The netizens also stated that the visit were also beneficial on strengthening relations between both Indonesia and Denmark through participation in an interfaith dialogue and a badminton event. Indonesia and Denmark are among the nations that recognized as champions in global badminton events, which makes them popular around Asia and Europe for their achievements
Two of world renowned badminton players were also present : Hans-Kristian Vittinghus from Denmark, and Hariyanto Arbi from Indonesia. Danisa, one of popular Danish traditional butter cookies brand, is the main sponsor of the following event in Jakarta. Besides badminton, butter cookies is also Denmark’s most beloved pastimes. Danisa cares immensely for authentic traditions in Denmark and aspires to bring these two Danish iconic heritage around the globe.
Danisa production and manufacturing process is overseen by Danish Speciality Foods, a food company registered in Copenhangen, Denmark. Danish Speciality Foods itself has a strong relationship with renowned biscuit company from Indonesia, PT. Mayora Indah, Tbk. They had joint licensing agreement to produce and distribute Danisa Butter cookies globally. The collaboration of both company successfully sold Danisa Butter Cookies in more than 60 countries and they aimed to expand their businesses by looking for new overseas market opportunities, especially in Asia region.