Fri, 07 Mar 2014 22:21:10 -0600
Press releases are very effective in announcing news to outside media and news world. Wikipedia says "A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value".
Most press news releases are distributed by email, fax, editors at newspapers, magazines, radio stations, television stations or through online distribution services, where your news gets syndicated to thousands of news sites worldwide. Most people who specialize in web or internet marketing believe that releasing a press release would get them good backlinks which again greatly contribute to their ranking with search engines.
Why Press Releases?
Press releases are used mainly for
1. Announcement launch of New Events ( like inaugurations, parties, prize events)
2. Business News and Corporate Announcements (announcement of new product, new company members, latest technologies)
3. Social and Government News (from social and public organisations, clubs)
Important Points to Remember
Parts of Press Release
Title or Headline - The main title of the news. Always nice headlines easily attract attention of media persons. Start like
Date & Place - contains the release date and originating city of the press release. Example Miami,FL - 22 Aug 2006
Introduction - Highlight the the importance of the news in this paragraph. Usually contains three or four lines.
Body - further explanation, statistics, background, or other details relevant to the news. Give also some quotes from spokespersons.
Boilerplate - generally a short "about" section, providing independent background on the issuing company, organization, or individual.
Contact Information - name, phone number, email address, mailing address, or other contact information for the PR or other media relations contact person. Do not write email here.
Ending: ### indicates the end of press release, basically which refers to XXX meaning 30 used to denote end in telegraphic codes used in early years.
If your release newsworthy you will be contacted by TV or Radio stations for interview.
Sample Press Release Format
To write a press release, just follow the press release sample template available for downloads in (.doc and .pdf) format. It would be a good idea if you publish your news release in your website along with the distribution service. Having press releases is a sure way of getting word out about your new product and services. Some of today's hottest mobile phone companies started out this way and look at how immersed the gadget is in our daily living.The same could be said for many mobile broadband companies.
Sample Press Release Templates
More sample press release templates can be downloaded here.
Article: How NOT to Write Press Releases
Disclaimer: We accept no responsibility for accuracy and completeness for any information of press releases published on this site as they are submitted directly by different companies/individuals/third parties. We recommend to directly contact the poster through the contact information published on the news release.