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Press releases are very effective in announcing news to outside media and news world. Wikipedia says "A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value".

Most press news releases are distributed by email, fax, editors at newspapers, magazines, radio stations, television stations or through online distribution services, where your news gets syndicated to thousands of news sites worldwide. Most people who specialize in web or internet marketing believe that releasing a press release would get them good backlinks which again greatly contribute to their ranking with search engines.

Why Press Releases?

Press releases are used mainly for

1. Announcement launch of New Events ( like inaugurations, parties, prize events)

2. Business News and Corporate Announcements (announcement of new product, new company members, latest technologies)

3. Social and Government News (from social and public organisations, clubs)

Important Points to Remember

  • Write the news for journalists and media NOT as articles or stories. Such posts will be rejected by media people.
  • Make sure you post full contact address with phone without which your news release will lack credibility for journalists
  • Keep it short with 5 paragraphs atmost in the body of release.
  • Dont use promotional or marketing language.
  • Pick an Attractive TITLE to catch attention of media persons.
  • DO NOT WRITE PRESS RELEASE IN UPPER CASE (title especially)
  • Ask yourself - "Is your news worthy?".

Parts of Press Release

Title or Headline - The main title of the news. Always nice headlines easily attract attention of media persons. Start like

unveils New Business Solution...
introduces new product....
boosts
announces

Date & Place - contains the release date and originating city of the press release. Example Miami,FL - 22 Aug 2006

Introduction - Highlight the the importance of the news in this paragraph. Usually contains three or four lines.

Body - further explanation, statistics, background, or other details relevant to the news. Give also some quotes from spokespersons.

Boilerplate - generally a short "about" section, providing independent background on the issuing company, organization, or individual.

Contact Information - name, phone number, email address, mailing address, or other contact information for the PR or other media relations contact person. Do not write email here.

Ending: ### indicates the end of press release, basically which refers to XXX meaning 30 used to denote end in telegraphic codes used in early years.

If your release newsworthy you will be contacted by TV or Radio stations for interview.


Sample Press Release Format

[Your Logo Here]


FOR IMMEDIATE RELEASE: (date)

[Title Here]

(Example: XYZ Inc announces launch of new website )

Description: (optional) This is a very short description about the press release. Many online PR distribution sites will ask for this.

[CITY], [STATE],[Date] – [This is the opening paragraph. It should contain about 3-5 lines and considered most important since this catches attention of news readers and journalists. Typically questions for questions of who, what, when, where and why answered here. Keep it short and highlight what’s whole release is all about.]

[This paragraph goes into little depth. Give more details of product or any events taking place. This should contain about 2 comments made by spokespersons. For example, Mr. XXX said “xxxx”.]

[This paragraph focus on where users can find detailed information about product or events. Give a contact or website site for more information so that more additional information can be found. This paragraph should be concluded within 5-10 lines]

[The conclusive paragraph is known the “boilerplate” and can contain no more than 3-4 lines. A short "about" section, providing independent background on the issuing company, organization, or individual. Here you should explain future aspects, your or aim in meeting the current market or success. In general what you intend to do achieve.]

Contact Information:
[Company Name]
[Address]
[Telephone]
[Website]

###
(This mark lets the reader know that it is the end of the article.)

[Editors Note: optional]

To write a press release, just follow the press release sample template available for downloads in (.doc and .pdf) format. It would be a good idea if you publish your news release in your website along with the distribution service. Having press releases is a sure way of getting word out about your new product and services. Some of today's hottest mobile phone companies started out this way and look at how immersed the gadget is in our daily living.The same could be said for many mobile broadband companies.

Downloads

Sample Press Release Format in General (.doc) (.pdf)16k

Sample Press Release Templates

More sample press release templates can be downloaded here.

Article: How NOT to Write Press Releases