Newly Published Book to Support Mortgage Industry Sales Skills and Techniques  FOR IMMEDIATE RELEASE / PRURGENT
Palm Harbor, Florida, August 8, 2018 – Crushing Call Reluctance for Loan Officers: A Proven System to Make the Calls You Need to Get the Business You Want is a new book that shows a practical system to double loan officer application volume through direct sales in 12 weeks.
“Fear is peeing in your pants. Courage is doing what you need to do with wet pants on. And that’s why this book needed to be written – to show loan officers and real estate professionals how to overcome call reluctance as the most significant challenge that can slow or even block their success in business, " says Carl White, Founder of The Marketing Animals.
Carl White is the Founder/ Chief Strategist of The Mortgage Marketing Animals and host of the #1 Podcast for loan officers in America. He began his mortgage business career as a loan officer in 1999, quickly becoming a top producer. He started training his colleagues in his "paint by numbers" approach, helping loan officers retain more closings while working less hours in a week. In 2004, he opened his own mortgage business, Time Mortgage. In 2005, he founded The Marketing Animals as the premier resource and coaching program for loan officers in the U.S.
Kevin Gillespie’s professional career path led him to becoming a Branch Manager of Success Mortgage Partners in Plymouth, Michigan. He now has more than 30 years of industry experience and has overseen $10+ billion in mortgage production. He is also a leader in the Mortgage Marketing Animals as well as Senior Partner/Developer of the Branch Academy, where branch managers learn how to develop and run a very profitable and rewarding business (instead of the branch running them).
The average salesperson spends less than 90 minutes a day on prospecting, often because call reluctance is a factor that prevents outreach. Crushing Call Reluctance for Loan Officers is a practical system, backed by real-world statistics and case studies, that shows the step-by-step process of increasing loan volume quickly through direct sales by neutralizing call reluctance.
Crushing Call Reluctance for Mortgage Loan Officers is available at CrushingCallReluctance.com
About Mortgage Marketing Animals
Since 2005, Mortgage Marketing Animals is the premier coaching and mentoring program for loan officers and real estate agents to increase their number of closings per month while working less hours by helping them implement specific marketing strategies that top producers around the country are using with success. Headquartered in Palm Harbor, Florida, Mortgage Marketing Animals also produces the #1 podcast in the world for loan officers. LoanOfficerFreedom.com | 
