PR Urgent - Press Release News Wire

Mon, 11 Dec 2017 15:01:44 -0600

Help Section

Press releases are very effective in announcing news to outside media and news world. Wikipedia says "A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value".

Most press news releases are distributed by email, fax, editors at newspapers, magazines, radio stations, television stations or through online distribution services, where your news gets syndicated to thousands of news sites worldwide. Most people who specialize in web or internet marketing believe that releasing a press release would get them good backlinks which again greatly contribute to their ranking with search engines.

Why Press Releases?

Press releases are used mainly for

1. Announcement launch of New Events ( like inaugurations, parties, prize events)

2. Business News and Corporate Announcements (announcement of new product, new company members, finance)

3. Social and Government News (from social and public organisations, clubs)

4. Science, Research and Technology related news

5. Advances in Medicine, Computers etc..

Journalists keep an eye on interesting news releases. Interesting press releases attract significant media attention where you will be invited for TV, Radio interviews, which is essentially a free publicity for your work.

Important Points to Remember

  • Write the news for journalists and media NOT as articles or stories. Such posts will be rejected by media people.
  • Make sure you post full contact address with phone without which your news release will lack credibility for journalists
  • Avoid thin content. Write atleast 250 words or more in the body of press release.
  • Dont use sales, promotional or marketing language.
  • Pick an Attractive TITLE to catch attention of media persons.
  • Do not use excessive links (link farm). Google's golden rule is one link for press release. Keep it clean and simple plain text. Avoid Google penalty.
  • DO NOT WRITE PRESS RELEASE IN UPPER CASE (title especially)
  • Ask yourself - "Is your news worthy?".

Press Release Quality Guidelines

  1. Would you trust the information presented in the press release?
  2. Is this press release written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  3. Have you posted duplicate, overlapping, or redundant press releases on the same or similar topics with slightly different keyword variations in other PR distribution sites?
  4. Does this press release have spelling, stylistic, or factual errors?
  5. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  6. Does the press release provide original content or information, original reporting, original research, or original analysis?
  7. Does the press release provide substantial value when compared to other pages in search results?
  8. How much quality control is done on content?
  9. Does the press release describe both sides of a story?
  10. Is your website a recognized authority on its topic?
  11. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don't get as much attention or care?
  12. Was the press release edited well, or does it appear sloppy or hastily produced?
  13. Would you recognize this site as an authoritative source when mentioned by name?
  14. Does this press release provide a complete or comprehensive description of the topic?
  15. Does this press release contain insightful analysis or interesting information that is beyond obvious?
  16. Is this the sort of page you'd want to bookmark, share with a friend, or recommend?
  17. Does this press release have an excessive amount of ads that distract from or interfere with the main content?
  18. Would you expect to see this press release in a printed magazine, encyclopedia or book?
  19. Are the press releases short, unsubstantial, or otherwise lacking in helpful specifics?
  20. Is the press release produced with great care and attention to detail vs. less attention to detail?
  21. Would users complain when they see your press release ?

Parts of Press Release

1. Title or Headline - The main title of the news. Always nice headlines easily attract attention of media persons. Start like

  • X unveils New Business Solution...
  • Y introduces new product....
  • New Research boosts...
  • X announces...
  • New Website X..
  • Company X and Y Partner..
  • Mr. X named as Vice President..
  • Company Y will participate..
  • John Miller Joins...
  • X hosts seminar...
  • XYZ Law Firm proud to sponsor...
  • X celebrates 10 years of ...
  • XYZ Technologies recognized on ...
  • XX Debuts/Expands ...

2. Date & Place - contains the release date and originating city of the press release. Example Miami,FL - 22 Aug 2006

3. Introduction - Highlight the the importance of the news in this paragraph. Usually contains three or four lines.

4. Body - further explanation, statistics, background, or other details relevant to the news. Give also some quotes from spokespersons.

5. Boilerplate - generally a short "about" section, providing independent background on the issuing company, organization, or individual.

6. Media Contact Information - name, phone number, email address, mailing address, or other contact information for the PR or other media relations contact person. Do not write email here.

7. Ending: ### indicates the end of press release, basically which refers to XXX meaning 30 used to denote end in telegraphic codes used in early years.

If your release newsworthy you will be contacted by TV or Radio stations for interview.

Important: Your press release should "not" be written as sales or promotional content. It must targeted for new and media. Your press release must have a valid contact details and please provide official sources


Content Guidelines

  • Press release length must be atleast 250 words or more with title and description. Thin content will be rejected.
  • Press releases must include Place and Date in the body.
  • Media contact information
  • Press releases must quote credible sources for verifying accuracy.
  • Please do not use Stock ticker symbols (valid written authorisation required)
  • Working website link
  • Attribution to source
  • Do include copyrighted/trademarked content (permission required)
  • No spelling or grammar mistakes

Restricted Content

  • Libelous/ Hate speech content 
  • Disputes or litigation in courts.
  • Adult or Porn Content 
  • Unsafe Weight Loss, Health Supplements or Online Pharmaceuticals 
  • Make Money Schemes
  • Link spam (content solely written for links)
  • Fake news with false Information 
  • Casinos /Gambling related news
  • Payday Loans or cash advance schemes.
  • Any Spammy press releases
  • Viruses, Hacking or Malwares
  • Ezine articles, Howto, Guides, Opinions
  • PR with Unauthorized Stock Ticker Symbol 
  • TV or online Streaming Video Websites 
  • Cryptocurrency and ICO 
  • Online gaming Gold or cash
  • Online Dating or matchmaking spam
  • Drugs, Marijuana related content
  • Weight loss related content
  • Electronic cigarettes related news
  • Market research spam

Sample Press Release Format

[Your Logo Here]


FOR IMMEDIATE RELEASE: (date)

[Title Here]

(Example: XYZ Inc announces launch of new website )

Description: (optional) This is a very short description about the press release. Many online PR distribution sites will ask for this.

[CITY],[STATE],[Date] -- [This is the opening paragraph. It should contain about 3-5 lines and considered most important since this catches attention of news readers and journalists. Typically questions for questions of who, what, when, where and why answered here. Keep it short and highlight what's whole release is all about.]

[This paragraph goes into little depth. Give more details of product or any events taking place. This should contain about 2 comments made by spokespersons. For example, Mr. XXX said "xxxx".]

[This paragraph focus on where users can find detailed information about product or events. Give a contact or website site for more information so that more additional information can be found. This paragraph should be concluded within 5-10 lines]

[The conclusive paragraph is known the 'boilerplate' and can contain no more than 3-4 lines. A short "about" section, providing independent background on the issuing company, organization, or individual. Here you should explain future aspects, your or aim in meeting the current market or success. In general what you intend to do achieve.]

Media Contact:
[Company Name]
[Address]
[Telephone]
[Email]

###
(This mark lets the reader know that it is the end of the press release.)

[Editors Note: optional]

[Disclaimer, Safe Harbor, Forward Looking Statement] - Statements predicts, projects, or uses future events as expectations or possibilities under US Business law

Please see: How NOT to Write Press Releases

Downloads

Sample Press Release Format in General (.doc) (.pdf)16k

Sample Press Release Templates

Press Release Writing

We can help you to write and publish a press release for all inclusive

$50 per release (Includes PR Writing + 1 Express press release)

Please email us with your press release content to

Frequently Asked Questions (FAQs)

How much time it takes to approve a press release?

24hours mostly approved on same day..

Do you review and publish free press releases?

Yes, we approve free press releases but only limited. We do not approve all submitted press releases as we get hundreds of free submissions every day (lots of spammy content) and we dont have resources to do editorial review. We only approve high quality press releases. We will email you once the free release has been approved.  We do not notify you by email, neither give you reasons, for free press releases failing our editorial guidelines

We do not approve free press releases posted from free email account (yahoo, hotmail, gmail etc..). Please register your official email address and repost it for review.

Please consider express releases as it will help our cause also we charge a fair price $15 for express press releases which are approved within 24 hours. 

NOTE: Free Press Releases posted from official email addresses have much greater chances of approval. We mostly do not approve press releases submitted from free email addresses (yahoo, gmail, hotmail etc..)

What type of press releases not accepted?

As as Google news publisher, our aim is to publish high quality news releases in our website (free of any spam).

  • Press releases written for sales or promotion (appears as promotional articles)
  • Casino or gambling or porn related news
  • TV or Streaming online related news
  • Pharmacy related news
  • Disputed content in courts
  • Online gaming money like warcraft etc..
  • Replica shopping related news
  • Articles written as content farms solely for links.
  • Dating or matchmaking related spam
  • Market research spam (we do not accept market research related press releases)
  • Copyrighted/Trademarked news without explicit permission from owners.
  • Ezine articles, Guides and How to content (must be a proper press release)
  • Any other spammy content

To ensure credibility in press releases and prevent fake news, we require press releases to have

  •  Media contact (address and phone)
  • Website URL
  • Link to original source (facebook, twitter, your website)
  • Press release content with minimum 80 words.
  • Title must not be few words and not spammy
  • We also require press releases to be posted from official domain email address, as authentic source.

Do you syndicate to Google news and Bing News?

Yes, we are a Google and Bing news publisher and we aim to publish high quality press release content in our website. We are zero tolerant to spam and fake news.

Please note that there is no guarantee for Google news inclusion as Google algorithms determine what type of press releases taken in for google news.

To have good chances of your press release to appear in google news, do not share articles created primarily for promoting a product or organization, or selling or monetizing links..

Google news does not include

  • How-to articles 
  • Advice columns 
  • Job postings 
  • Real estate listings
  • Strictly informational content such as weather forecasts and stock data 
  • Low quality thin content

To have good chances of appearing in Google news..

  • Press releases must have more than 100 words.
  • Press releases must not have fragmented content (dont use html breaks )
  • Title must be attractive written for news (not as article) no less than 60 chars.
  • Description must not be empty must not be too short with few words.
  • Please do not post duplicate releases which already posted in other PR distribution sites.
  • Titles should not be spammy and have special characters. No sales or marketing in titles
  • Please do not use older dates in Press release as Google news will not pickup press releases
  • Do not post duplicate press releases which already appears in Google news elsewhere.
  • Avoid spelling or grammatical errors
  • Please do not use Special characters in the Title of press release

Do you provide hits or views data for the press release submitted?

No. We provide no statistics and where it gets picked up and where the news appears on external sites.

How many links allowed in the press release?

We do not allow link spamming in our website. We allow one link maximum which you can include as website link, which we believe is Google's Golden Rule to avoid Google penalty for both publisher and Client. Google excessively penalizes excessive link building campaigns and link farms. We also do not use excessive ads in our website to preserve our quality of publishing.

What are Google Quality Guidelines for Press Releases?

Please see here: https://support.google.com/webmasters/answer/66356?hl=en

What is the difference between premium and express press release?

Premium appear on top of home page all day, which give good chances of picked up for Google news. Express releases appears below sponsored but above free press releases. Express or Premium releases appear in Google news with image which brings more visitors. We do not allow images in free press releases. Social sharing is possible on all press releases.

Do you offer refund if you cannot accept a press release?

Yes, we offer full refund.

I have problems logging in?

If you cannot login to your account, even after resetting your password, most likely, we have banned you for spamming. Please contact us, to restore your account.

I have problems uploading a image?

Please make sure you upload only PNG, JPG format. Do not upload GIF.  The permitted maximum 300px wide,  Filesize 200k. You may want to shrink and upload accordingly, else our system does not upload and will fail.

What is the limit for posting free press release per account?

We limit to 1 free press release per account per day

Do you approve duplicate press releases?

We do not approve duplicate press releases which already appears/posted in other press release sites and indexed in Google. We prefer fresh new content.

Can i use html tags in the press release?

NO.We only allow bold, italic, underline tags. Any other html code is filtered.