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Sun, 21 Jul 2024 08:40:12 -0500
2018-09-06 Print

British Swim School Makes Bigger Splash in Florida

Water Safety and Survival School Welcomes New Fort Lauderdale Location


British Swim School, best known for its education of water safety as an essential survival skill amongst a fun and gentle environment, has continued its nationwide expansion with a newly-opened pool location in the city of Fort Lauderdale, where the brand is headquartered.

This now-open addition marks the second British Swim School franchise for husband and wife duo, Eli and Jenifer Rivera. The couple's first location is in Coral Springs, and attribute their inspiration to become involved with British Swim School after their eldest son was enrolled in lessons. Along with running both Florida schools, the Riveras are part of the Broward Water Smart program, which was developed within their community to help reduce the number of drownings. Additionally, they are hoping to collaborate in the future with the local fire departments, hospitals and schools to generate awareness of the life-saving services British Swim School offers.

“We started our Coral Springs location because we felt it was a great family environment,” said Jenifer Rivera , British Swim School franchisee. “Our transition to Fort Lauderdale was inspired by the lack of swim programs on the east side of town. Over the years we've learned how many people who've had to travel west to our schools, and figured there was no better time than the present to move our programs east and save even more lives.”

British Swim School offers a two-step curriculum teaching children and adults of all ages, some as young as three months, water safety and survival skills, along with swimming skill development. While parental supervision is always the number one safety measure, research shows that participation in formal swim programs, such as those offered by British Swim School, can reduce the risk of drowning by 88 percent among children who are most at risk for deaths caused by drowning.

The British Swim School franchise concept operates a unique water safety program with teaching methods that serve as a trademark for the brand. The company offers lessons out of multiple national fitness chains and hotel pools year-round, based on the premise that children progress at different rates. Each child, regardless of age, is placed in their correct skill level and will have certain achievable objectives. British Swim School operates in nearly 200 schools in 21 states within the U.S., and holds nearly 17,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2017.

This British Swim School location is at LA Fitness, which is at 6501 North Andrews Ave, Fort Lauderdale, FL 33309. For more information about the Fort Lauderdale school, visit

About British Swim School
For over 35 years, British Swim School has been dedicated to teaching water survival skills to children as young as three months old. CEO Rita Goldberg founded British Swim School in 1981 and developed the unique and highly effective teaching methods that are a recognized trademark of the brand. Headquartered in Ft. Lauderdale, Fla., British Swim School currently operates out of nearly 200 schools within 21 states, and is developing an international presence with locations in Turkey and Canada. The organization holds around 17,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2017. British Swim School has been ranked in Entrepreneur’s Franchise 500, Top 50 New Franchises, and the Top 10 Types of Franchises to Watch in 2015. For more information about British Swim School and its franchise opportunities, visit or, and like them on Facebook at

Contact Info
Jordan Massanari
888 S. Figueroa St., Ste. 1000
Los Angeles, CA 90017

Phone: 213-225-4436