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2020-05-21 Print

YuLife Wins The Financial Services Forum 2020 Award for Product Service and Innovation in Insurance

Incentive-based life insurance platform YuLife recognized as insurance industry leader in the prestigious Financial Services Forum’s annual awards


London, United Kingdom – May 21, 2020 – YuLife, the the first digital life insurance platform on a mission to inspire life, was today announced as the winner of the 2020 Award for Product Service and Innovation in Insurance at the Financial Services Forum Awards. YuLife is the first life insurance platform which incorporates incentive-based employee benefits into group coverage.

YuLife was founded with the intention of redesigning the concept of life insurance to make it far more than death coverage for family and loved ones. The company enhances employees’ day-to-day wellbeing as a means of supporting their physical, emotional and financial wellbeing through an incentive-based app. YuLife members are able to earn attractive rewards and benefits by completing everyday wellness activities, such as walking, meditating and mindfulness.

“As a company we value creativity and embrace the latest technology to fundamentally change the nature of life insurance to add real value to our members on a daily basis” said Sammy Rubin, CEO and Founder of YuLife. “We are proud to be recognized by the Financial Services Forum as the most innovative insurance platform and will continue to propel the industry forward”.

The Financial Services Forum’s judges praised YuLife’s ‘strong development of personas and excellent integration with other apps’ and ‘clever branding that echoes the company’s gamification theme’. They also noted YuLife’s success in overcoming the difficulty in engaging customers with similar platforms, adding that YuLife is ‘leveraging engagement mechanisms tailored to the customer’s appetite for cashing in the digital currency in-app’.

The Financial Services Forum’s annual awards recognise and celebrate excellence in product and service innovation across a range of categories. The physical awards will be presented at the Financial Services Forum’s Annual Members’ Dinner and Awards for Marketing Effectiveness, on 24 November 2020. You can read more about YuLife and the other winners, including Legal & General Retail Retirement, TSB Bank, Starling Bank, and Countrywide Surveying Services, here.

About YuLife

YuLife is the first digital life insurance platform on a mission to inspire life. YuLife transforms old-fashioned employee benefits into life-enhancing experiences every employee will value and use. The YuLife app uses behavioural science and game mechanics to reward people for living well and provides direct access to virtual GP's and mental health support. The result is a highly engaging proposition that drives lasting healthy habits as well as actionable HR insights for businesses. YuLife was founded in 2016 and is backed by serial investors and top VCs including Creandum, MMC Ventures, Notion Capital, LocalGlobe and Anthemis Exponential Ventures. The company is headquartered in London.

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