Premium Snackable Marshmallow Brand to Showcase New Flavor at Specialty Foods Trade Show and Introduce New Leadership FOR IMMEDIATE RELEASE / PRURGENT
Los Angeles, CA -- SMASHMALLOW®, the creators of premium snackable marshmallows and crispy rice treats will be introducing a new Cookie Dough flavor to the brand roster at this year's Winter Fancy Food Show and will welcome David Lacy as the company's new CEO. SMASHMALLOW will be sampling their current product line of decadent marshmallows, crispy rice treats and single-serve snack packs. All SMASHMALLOW snacks are made with simple, natural, NON- GMO and gluten-free ingredients that attendees are invited to sample at Booth #1777 during the winter show.
Making his inaugural Winter Fancy Food debut in his new position, David Lacy joins SMASHMALLOW as CEO, effective January 2018. Lacy joins SMASHMALLOW with extensive experience within the food industry, including previous positions as Vice President of Finance at Plum Inc., Chief Financial Officer at KRAVE Pure Foods, and most recently as Chief Financial Officer at Habit Inc. Lacy and the growing SMASHMALLOW team are prepped to continue the fast-growing success of the brand, including nationwide distribution in all Target stores, beginning February 2018.
“SMASHMALLOW has reinvented the very nature of a marshmallow and has created a new use occasion, with the brand's creation of a snackable treat. With the overwhelmingly positive response we've received from our consumers, creating new and innovative flavors to add to the product lineup was inevitable,” said Founder of Sonoma Brands Jon Sebastiani. “SMASHMALLOW will have many more exciting developments throughout the upcoming year, under David's leadership.”
“I am thrilled to join SMASHMALLOW and to be a part of the incredible team that is leading SMASHMALLOW to be America's next great iconic confectionery company,” said David Lacy, CEO of SMASHMALLOW. “I look forward to introducing attendees to our latest innovation at the show, a better-for-you take on Cookie Dough and am excited about being a part of SMASHMALLOW's next chapter as an independent company.”
The full lineup of products available for preview at the booth includes all flavors of SMASHMALLOW (4.5 oz), including new Cookie Dough flavor, SMASHMALLOW single-serving (1.1oz) varieties and all three SMASHCRISPY flavors.
Winter Fancy Food Show will take place January 21-23, at Moscone Center which is located at 747 Howard St. San Francisco, CA 94103. For more details on the trade show, please visit https://www.specialtyfood.com/shows-events/winter-fancy-food-show/ for more information about SMASHMALLOW, please visit www.smashmallow.com.
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About SMASHMALLOW
Seeking to revitalize the sleepy confectionery category, SMASHMALLOW premium ‘snackable’ marshmallows offer a blast of wow, a sprinkling of fun and a carnival of yum in every 20-calorie whipped-to-perfection puff. SMASHMALLOW is made with organic cane sugar and simple naturally sourced ingredients that deliver a clean-label indulgence perfect for satisfying any sweet tooth. It is the perfect anytime, anywhere snack. The latest innovation in the SMASHMALLOW product portfolio includes SMASHCRISPY, an upgrade to traditional crispy rice treats, with better-for-you ingredients and available in three signature flavors including Cinnamon Churro, Mint Chocolate Chip and Strawberries & Cream. For more information on SMASHMALLOW and SMASHCRISPY, please visit www.smashmallow.com. | 
