PR Help Articles

Sample Press Release Format

By PR Urgent | 2025-12-23 18:22:57 | 6 min read

Below is a sample press release format which can be used to write a press release, if you dont know to write one. 

Remember a press release is for news, should not be written as an article.

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[Your Logo Here]


FOR IMMEDIATE RELEASE: (date)

[Title Here]

(Example: XYZ Inc announces launch of new website )

Description: (optional) This is a very short description about the press release. Many online PR distribution sites will ask for this.

[CITY],[STATE],[Date] -- [This is the opening paragraph. It should contain about 3-5 lines and considered most important since this catches attention of news readers and journalists. Typically questions for questions of who, what, when, where and why answered here. Keep it short and highlight what's whole release is all about.]

[This paragraph goes into little depth. Give more details of product or any events taking place. This should contain about 2 comments made by spokespersons. For example, Mr. XXX said "xxxx".]

[This paragraph focus on where users can find detailed information about product or events. Give a contact or website site for more information so that more additional information can be found. This paragraph should be concluded within 5-10 lines]

[The conclusive paragraph is known the 'boilerplate' and can contain no more than 3-4 lines. A short "about" section, providing independent background on the issuing company, organization, or individual. Here you should explain future aspects, your or aim in meeting the current market or success. In general what you intend to do achieve.]

Media Contact:
[Company Name]
[Address]
[Telephone]
[Email]

###
(This mark lets the reader know that it is the end of the press release.)

[Editors Note: optional]
 

[Disclaimer, Safe Harbor, Forward Looking Statement] - Statements predicts, projects, or uses future events as expectations or possibilities under US Business law

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Parts of Press Release

1. Title or Headline - The main title of the news. Always nice headlines easily attract attention of media persons. Start like

  • X unveils New Business Solution...
  • Y introduces new product....
  • New Research boosts...
  • X announces...
  • New Website X..
  • Company X and Y Partner..
  • Mr. X named as Vice President..
  • Company Y will participate..
  • John Miller Joins...
  • X hosts seminar...
  • XYZ Law Firm proud to sponsor...
  • X celebrates 10 years of ...
  • XYZ Technologies recognized on ...
  • XX Debuts/Expands ...

2. Date & Place - contains the release date and originating city of the press release. Example Miami,FL - 22 Aug 2006

3. Introduction - Highlight the the importance of the news in this paragraph. Usually contains three or four lines.

4. Body - further explanation, statistics, background, or other details relevant to the news. Give also some quotes from spokespersons.

5. Boilerplate - generally a short "about" section, providing independent background on the issuing company, organization, or individual.

6. Media Contact Information - name, phone number, email address, mailing address, or other contact information for the PR or other media relations contact person. Do not write email here.

7. Ending: ### indicates the end of press release, basically which refers to XXX meaning 30 used to denote end in telegraphic codes used in early years.

If your release newsworthy you will be contacted by TV or Radio stations for interview.

Important: Your press release should "not" be written as sales or promotional content. It must targeted for new and media. Your press release must have a valid contact details and please provide official sources

Free Templates for Download

Sample Press Release Format in General (.doc) 16k

Sample Press Release Templates